Socotra, Inc.
Head of Product Marketing, Lyft Media
Socotra, Inc., New York, New York, us, 10261
At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
Lyft’s Marketing & Communications team is building an iconic brand for the future, with teams focused on every stage of the marketing funnel and across every function. Our team is at the forefront of bringing new products and features to market, and giving riders and drivers a reason to choose Lyft everyday.
We are seeking a seasoned and visionary Group Manager, Product Marketing, Media to lead marketing for our rapidly growing advertising business, Lyft Media. In this role, you will collaborate closely with the Lyft Media team to develop and execute strategic marketing campaigns that effectively position our offerings within the market. The ideal candidate will bring a strong background in B2B & DTC marketing, a deep understanding of our brand's core values, and a proven ability to contribute to the team's success through innovative marketing strategies and impactful execution.
Responsibilities:
Define and mobilize the vision and strategy of Lyft Media and provide insights to the executive leadership team to guide business decisions
Be the voice of the customer to influence the product creation process with product teams and continually assess our market and strategies with sales teams to identify all needs and opportunities within Lyft Media’s products and services
Develop positioning, messaging, and competitive differentiation that creates awareness, adoption, engagement, and retention to increase market share and fuel growth
Partner with the UX, Analytics, Marketing teams to map and ensure operationalization of the user journey across our multimodal platform
Build, mentor, and inspire a world-class product marketing team, lead PMMs in developing go-to-market strategies across Lyft Media products and amplifying their impact
Partner with senior leaders and cross-functional teams, including Product Marketing, Comms, Creative Strategy, and Sales to ensure our marketing campaigns deliver against business objectives
Drive our industry event activation strategy to optimally position Lyft Media to the advertising community
Experience:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
12+ years of product marketing experience with 5+ years of management experience; must have B2B and DTC marketing experience within the tech industry
Extensive experience leading marketing teams within consumer technology companies. Scale company experience required, challenger brand company exposure also highly preferred
Partners with VP and C-level executives in driving business decision-making and product road mapping
Well-versed in interpreting a company’s mission and priorities into a strategic and tactical Product Marketing plan. You create and convey a distinct plan, goals, to both your teams, cross-functional partners and executive leaders
Combines both internal user data and consumer insights to help map the product experience. You live and breathe the user experience, immerse yourself in user trends, research and live interactions. You complement all decisions with supportive analytics and test/measure performance
You work seamlessly across departments to ensure the best outcome for the business. You're known for taking ownership of the outcomes through working with others and stay accountable to your actions
Benefits:
Great medical, dental, and vision insurance options
Mental health benefits
Family building benefits
In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
401(k) plan to help save for your future
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Pre-tax commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.
The expected base pay range for this position in the New York City area is $164,000-$205,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
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Lyft’s Marketing & Communications team is building an iconic brand for the future, with teams focused on every stage of the marketing funnel and across every function. Our team is at the forefront of bringing new products and features to market, and giving riders and drivers a reason to choose Lyft everyday.
We are seeking a seasoned and visionary Group Manager, Product Marketing, Media to lead marketing for our rapidly growing advertising business, Lyft Media. In this role, you will collaborate closely with the Lyft Media team to develop and execute strategic marketing campaigns that effectively position our offerings within the market. The ideal candidate will bring a strong background in B2B & DTC marketing, a deep understanding of our brand's core values, and a proven ability to contribute to the team's success through innovative marketing strategies and impactful execution.
Responsibilities:
Define and mobilize the vision and strategy of Lyft Media and provide insights to the executive leadership team to guide business decisions
Be the voice of the customer to influence the product creation process with product teams and continually assess our market and strategies with sales teams to identify all needs and opportunities within Lyft Media’s products and services
Develop positioning, messaging, and competitive differentiation that creates awareness, adoption, engagement, and retention to increase market share and fuel growth
Partner with the UX, Analytics, Marketing teams to map and ensure operationalization of the user journey across our multimodal platform
Build, mentor, and inspire a world-class product marketing team, lead PMMs in developing go-to-market strategies across Lyft Media products and amplifying their impact
Partner with senior leaders and cross-functional teams, including Product Marketing, Comms, Creative Strategy, and Sales to ensure our marketing campaigns deliver against business objectives
Drive our industry event activation strategy to optimally position Lyft Media to the advertising community
Experience:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
12+ years of product marketing experience with 5+ years of management experience; must have B2B and DTC marketing experience within the tech industry
Extensive experience leading marketing teams within consumer technology companies. Scale company experience required, challenger brand company exposure also highly preferred
Partners with VP and C-level executives in driving business decision-making and product road mapping
Well-versed in interpreting a company’s mission and priorities into a strategic and tactical Product Marketing plan. You create and convey a distinct plan, goals, to both your teams, cross-functional partners and executive leaders
Combines both internal user data and consumer insights to help map the product experience. You live and breathe the user experience, immerse yourself in user trends, research and live interactions. You complement all decisions with supportive analytics and test/measure performance
You work seamlessly across departments to ensure the best outcome for the business. You're known for taking ownership of the outcomes through working with others and stay accountable to your actions
Benefits:
Great medical, dental, and vision insurance options
Mental health benefits
Family building benefits
In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
401(k) plan to help save for your future
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Pre-tax commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.
The expected base pay range for this position in the New York City area is $164,000-$205,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
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