Lyft
Product Marketing Manager, Lyft Media
Lyft, San Francisco, California, United States, 94199
Qualifications
5+ years of experience relevant to product marketing Analytical thinker with experience in data-driven marketing Experience in applying user insights and market trends to inform and optimize the product experience Experience partnering closely with sales teams and developing effective sales enablement strategies Very strong written and verbal communication skills Thrives in a fast-paced environment with a bias towards action Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams Responsibilities
We are hiring a Product Marketing Manager who is passionate about our technology, has a strong orientation around user data, user insights, and market trends, and a track record of partnering with Sales to drive revenue growth This Product Marketing Manager will drive GTM, marketing, and product strategy and execution for Lyft’s rapidly growing advertising business, Lyft Media You’ll work cross-functionally with Product, Sales, and Comms teams to develop compelling marketing campaigns and sales enablement programs that deepen engagement with customers and accelerate revenue growth Be the expert on your products’ target audiences, the competitive landscape, and the industries with product market fit Leverage user insights to develop GTM plans, drive product strategy and shape the product roadmap Work cross-functionally with Sales, Product, Product Design, Engineering, Data Science, and UX Research to drive ongoing product adoption and go-to-market launches Synthesize user insights and industry trends and leverage that analysis to develop recommendations for marketing, product, and sales strategies Partner with sales teams to optimize sales enablement materials for greater effectiveness Develop marketing strategies and campaigns to help the team achieve adoption and revenue targets Guide marketing campaign development and provide feedback to continuously raise the bar for the quality of our work Lead marketing experimentation work to continuously improve the effectiveness of our marketing efforts Work to understand the impact and learnings from initiatives you’re driving, optimizing for the greatest impact on our KPIs and sharing relevant learnings Benefits
Great medical, dental, and vision insurance options Mental health benefits Family building benefits In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off 401(k) plan to help save for your future 18 weeks of paid parental leave Biological, adoptive, and foster parents are all eligible Pre-tax commuter benefits Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
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5+ years of experience relevant to product marketing Analytical thinker with experience in data-driven marketing Experience in applying user insights and market trends to inform and optimize the product experience Experience partnering closely with sales teams and developing effective sales enablement strategies Very strong written and verbal communication skills Thrives in a fast-paced environment with a bias towards action Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams Responsibilities
We are hiring a Product Marketing Manager who is passionate about our technology, has a strong orientation around user data, user insights, and market trends, and a track record of partnering with Sales to drive revenue growth This Product Marketing Manager will drive GTM, marketing, and product strategy and execution for Lyft’s rapidly growing advertising business, Lyft Media You’ll work cross-functionally with Product, Sales, and Comms teams to develop compelling marketing campaigns and sales enablement programs that deepen engagement with customers and accelerate revenue growth Be the expert on your products’ target audiences, the competitive landscape, and the industries with product market fit Leverage user insights to develop GTM plans, drive product strategy and shape the product roadmap Work cross-functionally with Sales, Product, Product Design, Engineering, Data Science, and UX Research to drive ongoing product adoption and go-to-market launches Synthesize user insights and industry trends and leverage that analysis to develop recommendations for marketing, product, and sales strategies Partner with sales teams to optimize sales enablement materials for greater effectiveness Develop marketing strategies and campaigns to help the team achieve adoption and revenue targets Guide marketing campaign development and provide feedback to continuously raise the bar for the quality of our work Lead marketing experimentation work to continuously improve the effectiveness of our marketing efforts Work to understand the impact and learnings from initiatives you’re driving, optimizing for the greatest impact on our KPIs and sharing relevant learnings Benefits
Great medical, dental, and vision insurance options Mental health benefits Family building benefits In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off 401(k) plan to help save for your future 18 weeks of paid parental leave Biological, adoptive, and foster parents are all eligible Pre-tax commuter benefits Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
#J-18808-Ljbffr