Birdeye
Sr Content Marketing Manager at BirdEye in Palo Alto, CA
Birdeye, Palo Alto, California, United States, 94306
Description:
The Sr Content Marketing Manager is responsible for developing sound content strategy and creating and scaling best-in-class, insight-led stories. A creative B2B storyteller that uses insights as a key differentiator in stories. The right candidate is customer-obsessed and metrics-driven, using audience insights and learnings from each piece of content to make the next more impactful. This person will lead a team of experienced writers and event specialists and ensure that the quality of content is truly world-class. Who you are:
An exemplary writer, consistent with our company's tone and mission. You write a clean, concise, well-polished copy. A subject matter expert for across-the-funnel messaging as pertains to buyer personas and content, to articulate our vision and strategy in a consumable format. What you'll do: Build and execute a content strategy and editorial calendar with engaging and relevant content for our prospects. Produce high-quality articles, white papers, blogs, guides, email marketing messages, case studies, survey reports, and web copy. Proofread and edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing the development and copy-editing prior to publishing. Continuously measure and improve content performance; create reports leveraging Google Analytics, SEM Rush, and social media analytics tools. Understand and report on what content is effective for driving engagement, opportunities to improve; collaborate with the rest of the marketing team to share learnings, offer creative feedback, and lean into the team's mission. Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar. Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product's core benefits properly and consistently. Drive ongoing SEO improvements for content marketing assets, blog posts, and resource pages. Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization. Requirements: Bachelor's degree in Marketing, Business, or comparable education/experience. 5 years of experience in Content Marketing/Strategy. 3 years of experience in a SaaS-based B2B environment. You are an expert project manager. You have experience in managing a team of writers and event planners. Excellent storytelling, verbal, and written communications skills. Experience working in and influencing cross-functional teams. Experience using data and metrics to measure impact and determine improvements. Proven content development and strategy experience across multiple formats (e.g. written, video) and digital channels (e.g. blogs, webinars, social, landing pages). Thrive in a self-starter, fast-paced and changing environment. Salary Range:
$80K -- $100K Minimum Qualification:
Editorial & Content Management
#J-18808-Ljbffr
The Sr Content Marketing Manager is responsible for developing sound content strategy and creating and scaling best-in-class, insight-led stories. A creative B2B storyteller that uses insights as a key differentiator in stories. The right candidate is customer-obsessed and metrics-driven, using audience insights and learnings from each piece of content to make the next more impactful. This person will lead a team of experienced writers and event specialists and ensure that the quality of content is truly world-class. Who you are:
An exemplary writer, consistent with our company's tone and mission. You write a clean, concise, well-polished copy. A subject matter expert for across-the-funnel messaging as pertains to buyer personas and content, to articulate our vision and strategy in a consumable format. What you'll do: Build and execute a content strategy and editorial calendar with engaging and relevant content for our prospects. Produce high-quality articles, white papers, blogs, guides, email marketing messages, case studies, survey reports, and web copy. Proofread and edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing the development and copy-editing prior to publishing. Continuously measure and improve content performance; create reports leveraging Google Analytics, SEM Rush, and social media analytics tools. Understand and report on what content is effective for driving engagement, opportunities to improve; collaborate with the rest of the marketing team to share learnings, offer creative feedback, and lean into the team's mission. Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar. Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product's core benefits properly and consistently. Drive ongoing SEO improvements for content marketing assets, blog posts, and resource pages. Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization. Requirements: Bachelor's degree in Marketing, Business, or comparable education/experience. 5 years of experience in Content Marketing/Strategy. 3 years of experience in a SaaS-based B2B environment. You are an expert project manager. You have experience in managing a team of writers and event planners. Excellent storytelling, verbal, and written communications skills. Experience working in and influencing cross-functional teams. Experience using data and metrics to measure impact and determine improvements. Proven content development and strategy experience across multiple formats (e.g. written, video) and digital channels (e.g. blogs, webinars, social, landing pages). Thrive in a self-starter, fast-paced and changing environment. Salary Range:
$80K -- $100K Minimum Qualification:
Editorial & Content Management
#J-18808-Ljbffr