MainStreet DeLand Association
Executive Director
MainStreet DeLand Association, Deland, Florida, us, 32723
About MainStreet DeLand Association (MSDA)
MSDA is a nationally recognized and award-winning organization dedicated to the revitalization, promotion, and preservation of historic downtown DeLand. With a rich history dating back to its establishment, DeLand has long been a hub for local culture, arts, and economic development. MainStreet DeLand’s mission is to foster community pride, boost local businesses, and ensure the economic vitality of the downtown district through events, advocacy, and strategic planning.
As a non-profit (501-C-3) corporation, MSDA is dedicated to supporting and enhancing the economic development of downtown while protecting and promoting DeLand's historic heritage.
Summary of Position
The Executive Director (ED) is responsible for implementing the strategic goals and objectives of MSDA in accordance with the organization’s stated mission and the guidelines established by Florida Main Street and Main Street America. The ED enables the Board to fulfill its governance function, provides leadership in effective administration, and leads the staff and volunteers. The ED is evaluated and receives guidance and direction from the Board President as directed by the Executive Committee. The ED reports monthly updates to the Board of Directors.
Essential Duties and Key Responsibilities:
CRM Management:
Maintain CRM/database with accurate business contact information, membership recruitment, and renewal dates
Financial Management:
Work with the Organization Committee, Board Treasurer, and Bookkeeper to create and manage the annual budget
Ensure fiscal oversight and maintain accurate financial records
Oversee the financial aspects of events to ensure profitability and sustainability
Staff Supervision:
Provides leadership, support, and guidance to ensure the team is motivated and productive in achieving organizational goals.
Training & Development:
Attend Florida Main Street quarterly training programs and report to the Board of Directors
Leadership Meetings:
Recurring meetings with Board President, City of DeLand officials, and the various Committees
Annual Action Plan:
Work with committees and the Board to create an annual action plan focused on four areas: design, promotion, organization, and economic vitality
Community Involvement:
Participate in community organizations, including Florida Main Street, CRA (Community Redevelopment Agency), Team Volusia EDC, DeLand City Commission, and River of Lakes Heritage Corridor
Collaboration:
Work with other Main Streets and their Executive Directors to exchange ideas, learn best practices, and foster relationships
Leadership Flexibility:
Comfortable working independently, collaborating, and taking direction
Evaluation:
The ED is evaluated annually with quarterly benchmarks, goals and/or expectations per the Employee Handbook; review is completed by the Board President
Evaluates office staff in accordance with the Employee Handbook
Strategic Leadership & Vision:
Collaborate with the Board of Directors to implement and refine the organization's strategic plan and vision, ensuring alignment with MainStreet America’s Four-Point Approach (Economic Vitality, Design, Promotion, Organization)
Foster and lead initiatives that promote DeLand’s downtown as a destination for shopping, dining, and community events
Program & Project Management
Oversee the planning, execution, and evaluation of all MSDA programs and projects
Maintain a consistent focus on enhancing the economic vitality of downtown DeLand by supporting local businesses and encouraging new business recruitment
Relationship Building & Community Engagement
Serve as a key liaison between the MainStreet DeLand Association and the City of DeLand, business owners, property owners, and community leaders
Build relationships with downtown merchants and building owners to understand their needs and advocate for their growth and success
Event Planning & Fundraising
Organize and oversee all MainStreet events, ensuring each event runs smoothly and supports the downtown economic goals
Develop and implement fundraising strategies, including seeking sponsorships, writing grants, and managing donor relations to support the organization’s budget and goals
Public Relations & Marketing
Promote MainStreet DeLand through public speaking engagements, media appearances, and digital platforms (website, social media, newsletters)
Increase the visibility and awareness of downtown DeLand’s assets, from historic landmarks to modern-day attractions
Volunteers
Actively recruit and manage volunteers for committees, events, and projects
Required Education, Experience and Skills:
A Bachelor’s Degree with a major in Business Management, Non-Profit Management or related field is required
Minimum of three (3) years in a leadership and management role; role in non-profit background preferred but not required
Effectively communicate MSDA’s mission, goals, and expectations to staff, board members, merchants, and the community
Proven leadership skills and ability to collaborate effectively with diverse groups
Strong work ethic, problem-solving abilities, and adaptability
Public speaking, community outreach, and financial oversight expertise
Technology proficiency, including Google Workspace and CRM management
Event coordination experience (small and large scale)
An equivalent combination of education, experience, and training which provides the required knowledge, skills and abilities may be considered for minimum requirements
Desired Qualities:
Visionary leader who can drive MSDA’s mission while balancing community and business needs
Strong relationship management skills with community leaders and business owners
Ethical and trustworthy
Benefit Summary:
Two weeks of paid time off (PTO) with an increase of PTO based off of time in service.
Eleven (11) paid holidays
Based on a 40-hour work week, flex time is available due to additional hours required for events
Bonus potential based on performance
Insurance coverage is not provided
Work Environment/ADA:
While performing the duties of this job, the employee is regularly required to sit for long periods of time performing repetitive functions. The employee must be able to access file cabinets for filing and retrieving data. The employee must have the ability to sit at a desk and view a screen for extended periods of time. The employee will primarily conduct office work but may work outside in various weather conditions. The employee will be exposed to normal to high noise levels depending on the work environment. The employee may have 20/20 vision or be corrected to 20/100. The employee must occasionally lift and/or move up to 50 pounds.
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Type:
Full-time Pay:
$55,000.00 - $64,000.00 per year Schedule: Monday to Friday Weekends as needed Education: Bachelor's (Preferred) Ability to Commute: DeLand, FL 32720 (Required) Work Location:
In person
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Full-time Pay:
$55,000.00 - $64,000.00 per year Schedule: Monday to Friday Weekends as needed Education: Bachelor's (Preferred) Ability to Commute: DeLand, FL 32720 (Required) Work Location:
In person
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