Digital Advertising Specialist

Benefits: 401(k) 401(k) matching Bonus based on performance Company parties Competitive salary Dental insurance Employee discounts Free food & snacks Health insurance Opportunity for advancement Paid time off Parental leave Training & development Vision insurance Wellness resources With headquarters in Lakewood, Colorado, and colleagues from Milan to Brazil this is truly a global team of innovators passionate about helping others realize their entrepreneurial dreams. We are a fast-paced bunch and openly collaborate across all departments. We take pride in doing our best work together and mostly we love celebrating our successes as a team.As an established market leader in the Design, Print, and Shipping space we empower our network of owners to build upon AlphaGraphics' and PostNet's demonstrated recipe for success and continuously push the creative boundaries for our end customers.Reports to: Director of Digital MarketingSalary Range: $60,000-$70,000We are seeking a talented, results-driven Digital Advertising Specialist to drive our national and local online advertising efforts for the AlphaGraphics and PostNet brands. The ideal candidate will have the expertise to research individual markets; craft compelling ad copy; set up, execute, and optimize successful advertising campaigns across various digital platforms; and report on performance KPIs and ROI.WHAT WE EXPECT OF YOU: Market Research:Conduct in-depth market research to understand the target audiences, competition, and industry trends.Identify market opportunities and develop advertising strategies tailored to geography, sales focus, and market segment.Ad Copywriting:Create persuasive and eye-catching ad copy for digital advertising campaigns, ensuring the messaging aligns with marketing objectives.Craft ad content that resonates with the target audience and adheres to the brand's tone and style.Campaign Setup:Set up and configure advertising campaigns on various digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.Define and recommend campaign parameters, including budget, targeting, ad placements, and scheduling.Campaign Execution:Monitor and optimize ongoing advertising campaigns to achieve performance goals and objectives.A/B test ad variations, analyze results, and make data-driven adjustments to improve campaign performance.Keyword & Audience Research:Perform keyword research to identify relevant keywords for search engine advertising campaigns.Implement keyword strategies to enhance ad visibility and click-through rates.Conduct comprehensive audience research to identify key demographics, interests, and online behavior, enabling precise ad targeting and personalized messaging.Utilize data analysis and market segmentation to create audience personas, ensuring ad campaigns resonate with specific customer segments, leading to higher engagement and conversions.Ad Creative:Collaborate with writers, designers, and creative teams to develop visually engaging ad creatives, including images, videos, and ad formats.Ensure ad creative complies with platform guidelines and best practices.Analytics & Reporting:Track, analyze, and report on the performance of advertising campaigns using analytics and reporting tools.Effectively use attribution modeling and conversion metrics to demonstrate campaign performance and ROI.Provide insights and recommendations to improve ROI and reach campaign goals.WHAT YOU BRING TO THE TABLE:Bachelor's degree in Marketing, Advertising, Business, or a related field.Proven experience in digital advertising, including campaign setup and management.Exceptional ad copywriting skills with a flair for actionable, audience-focused messaging.Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.Strong understanding of keyword research and SEO principles.Data-driven mindset with the ability to analyze campaign metrics and optimize for success with an open-minded approach to rapidly changing technologies.Excellent organizational and project management skills to handle multiple campaigns for both the national brands and individual AlphaGraphics and PostNet centers.Strong problem-solving skills and attention to detail.Proficiency in advertising analytics and reporting tools.Quick learner with the capacity to adapt to new tools and technologies.Self-motivated and able to work both independently and collaboratively in a fast-paced environment.Understanding of small business operations and franchise industry marketing is beneficial.Certifications in digital advertising, if available.Graphic design and media skills are a plus.WHAT YOU CAN EXPECT OF US:Interesting work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each team memberA commitment to professional development and support of your individual growthAn opportunity to make a meaningful impact and fully contribute to the growth of our organizationTeam and individual performance-based bonus up to 20% of your annual salary.Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance ProgramFlexible start times and ½ day Fridays during the Summer and Winter months!This role will be posted until 12/30/2024U.S. Business Holdings, Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability, age, or veteran status.Flexible work from home options available. Compensation: $60,000.00 - $70,000.00 per year We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.At PostNet and AlphaGraphics, we offer careers for everyone! Whether you are just starting out, looking for that next great growth opportunity, or seeking a change, we have exciting roles to suit you. We pride ourselves on our training programs in management, sales, operations, print, signs, design, and marketing. Join us with or without experience, and we will succeed together as a team!We invite EVERYONE to apply! *PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.