Atlassian
Sr. Demand Generation Strategist, Customer Lifecycle Marketing
Atlassian, San Francisco, California, United States, 94199
Overview:
Atlassian is looking for a demand generation professional to join our team as a Senior Demand Generation Strategist to help drive end-to-end campaigns and increase demand for our Software Development solutions with emphasis on Jira Product Discovery. Your role will be to build and execute the B2B demand generation strategy, working alongside sales, product marketing, and other internal teams. If you get excited about building and launching new businesses by partnering with teams across Atlassian, you'll love it here. We are looking for a senior marketer who thinks outside of the box with a creative slant and creates delightful customer experiences and campaigns to reach our target audiences. You thrive in funnel analytics and understand how to create pipeline via marketing programs and channels. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian. Responsibilities: In this role you'll get to Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.
Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns.
Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web).
Support the Product Marketing team with new features and product launches and translate business goals into demand-generation strategies and execution plans.
Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully.
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.
Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals.
Partner with Analytics and Performance marketing teams to develop a measurement framework.
Leverage marketing automation tools and related technology integrations to increase demand.
More about our team: Serious collaboration is the key to success for this role. Youll be working cross functionally with product marketing, analytics, sales, design, web and corporate marketing team. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis. Qualifications: On the first day we'll expect you to have: 7+ years of experience in B2B demand generation.
Extensive experience implementing enterprise programs and processes.
Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket).
Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel.
A passion for metrics. You live for the data and use it to guide your programs and spend.
Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo a big plus).
Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
The desire to roll up your sleeves and do the dirty work to get the job done.
Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: Zone A: $150,700 - $200,900 Zone B: $135,600 - $180,800 Zone C: $125,000 - $166,700 This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Our perks & benefits Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit
go.atlassian.com/perksandbenefits to learn more. About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit
go.atlassian.com/crh
.
Atlassian is looking for a demand generation professional to join our team as a Senior Demand Generation Strategist to help drive end-to-end campaigns and increase demand for our Software Development solutions with emphasis on Jira Product Discovery. Your role will be to build and execute the B2B demand generation strategy, working alongside sales, product marketing, and other internal teams. If you get excited about building and launching new businesses by partnering with teams across Atlassian, you'll love it here. We are looking for a senior marketer who thinks outside of the box with a creative slant and creates delightful customer experiences and campaigns to reach our target audiences. You thrive in funnel analytics and understand how to create pipeline via marketing programs and channels. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian. Responsibilities: In this role you'll get to Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.
Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns.
Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web).
Support the Product Marketing team with new features and product launches and translate business goals into demand-generation strategies and execution plans.
Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully.
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.
Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals.
Partner with Analytics and Performance marketing teams to develop a measurement framework.
Leverage marketing automation tools and related technology integrations to increase demand.
More about our team: Serious collaboration is the key to success for this role. Youll be working cross functionally with product marketing, analytics, sales, design, web and corporate marketing team. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis. Qualifications: On the first day we'll expect you to have: 7+ years of experience in B2B demand generation.
Extensive experience implementing enterprise programs and processes.
Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket).
Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel.
A passion for metrics. You live for the data and use it to guide your programs and spend.
Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo a big plus).
Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
The desire to roll up your sleeves and do the dirty work to get the job done.
Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: Zone A: $150,700 - $200,900 Zone B: $135,600 - $180,800 Zone C: $125,000 - $166,700 This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Our perks & benefits Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit
go.atlassian.com/perksandbenefits to learn more. About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit
go.atlassian.com/crh
.