Authentic Brands Group
Manager, Digital Merchandising
Authentic Brands Group, New York, NY
Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
The Manager of Digital Merchandising will play a key role in driving the day-to-day merchandising strategy and execution for a portfolio of apparel and accessory sites. You will be responsible for implementing product assortment strategies, optimizing site merchandising, and improving conversion rates through customer insights and testing. Reporting to senior leadership, you will collaborate closely with cross-functional teams to meet sales and profitability goals, ensuring a seamless digital shopping experience.
What You'll be Working on
Must Haves
Primary Location Salary Range: $90,000 - $100,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
The Manager of Digital Merchandising will play a key role in driving the day-to-day merchandising strategy and execution for a portfolio of apparel and accessory sites. You will be responsible for implementing product assortment strategies, optimizing site merchandising, and improving conversion rates through customer insights and testing. Reporting to senior leadership, you will collaborate closely with cross-functional teams to meet sales and profitability goals, ensuring a seamless digital shopping experience.
What You'll be Working on
- Site Merchandising Execution: Manage the daily execution of merchandising strategies, including product setup, navigation, onsite search, PLP (Product Listing Page), and PDP (Product Detail Page) optimization. Ensure that product assortments are accurately represented and visually appealing to drive conversion
- Promotions & Product Launches: Implement seasonal and promotional strategies, working with internal teams and external partners to execute timely product launches, sales, and discounts. Ensure that all promotions and product launches are correctly reflected on the site
- Cross-Functional Collaboration: Work closely with product, marketing, creative, and development teams to ensure consistent execution of merchandising strategies and alignment on business objectives
- Consumer Insights & Testing: Use consumer insights and website data to make informed decisions about product placement, pricing, and promotions. Propose and implement A/B tests to improve conversion rates and optimize the customer experience
- Merchandising Calendar Management: Maintain a weekly and monthly site merchandising calendar, including content updates, new product launches, promotions, and testing schedules. Ensure timely execution of merchandising activities to meet business goals
- Performance Tracking & Reporting: Monitor site performance by tracking key metrics (e.g., conversion rates, sell-through, average order value) and provide regular updates to senior leadership. Adjust strategies as needed to respond to business trends and customer behavior
- Team Collaboration: Partner with the merchandising team to ensure accuracy in product setup, pricing, and promotional activities. Ensure that product descriptions, images, and overall site presentation are consistent and accurate
Must Haves
- 5+ years of digital merchandising experience in retail or e-commerce, managing product catalogs and driving sales through merchandising strategies
- Detail-Oriented & Analytical: Strong attention to detail with the ability to manage large amounts of data and identify trends. Analytical mindset with experience using data to inform decision-making
- E-commerce Expertise: Experience with e-commerce platforms (Shopify preferred) and merchandising tools, including PIM (Product Information Management) and other content management systems
- Strong Communication Skills: Ability to collaborate with cross-functional teams and communicate effectively with both internal and external stakeholders
- Self-Motivated: A proactive, hands-on approach with the ability to manage multiple projects and meet deadlines in a fast-paced environment
Primary Location Salary Range: $90,000 - $100,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy