Director of Marketing

City Las Vegas State NV Shift Day Type of Shift Full Time Department Marketing Director of Marketing The Strat (Las Vegas, NV) Description: Summary: Responsible for the overall operational and strategic direction, administration, and coordination of all activities within the Marketing department. Implement and execute marketing strategies for casino and non-casino related marketing. Ensure the operational effectiveness of various marketing programs involving brand strategy, positioning, database marketing, loyalty marketing, customer relationship management, events, and sponsorships. Essential Functions and Responsibilities: Hire, train, develop, measure performance, and discipline of department’s leadership staff Develop, implement, execute, and achieve long and short-term departmental business strategies Formulate and operate within annual marketing plan, operating and capital budget to accomplish goals and objectives Implement the Corporate marketing strategy through direction of the Vice President of Marketing and Player Development Monitor competitive products, marketing activities and Players Club point structures Active in the preparation and delivery of The STRAT’s monthly budget review Provide direction for player invitational events including tournaments, special shows, and other balanced event programming to optimize rated player participation Collaborate with Corporate marketing regarding events and promotions, and direct marketing arenas Coordinate cross-marketing initiatives with other sister properties and strategic partners Work with Corporate Analytics team to evaluate trends and promotional results; use data to adjust future planning and events Manage and traffic jobs to ensure timely creation, delivery, and placement, and execution Participate in planning of advertising and promotion activities including print, online, and direct mail Ensure a consistent brand image throughout all product lines, promotional materials, and events on property Work collaboratively with department heads to ensure the adherence of property branding guidelines and standards Ensure department efficiency and rectify any issues that deter work from being completed at a high level and on deadline Consistently maintains a high level of professionalism, self-awareness, and approachability Represent The STRAT and Golden Entertainment at on and off site events Manage the partnership with known and prospective Influencers from traditional and social media Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, as they apply to the position Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards Perform other duties as assigned Requirements: Qualifications Minimum five years experience performing same or similar job duties Previous management experience required, including project management and marketing analytics Previous experience working with or in the gaming industry preferred Must have the ability to effectively organize materials, set priorities, and provide feedback or follow up Must have excellent analytical and problem-solving skills Efficient using computers, including but not limited to MS Office Leadership ability to influence, develop, and empower team members to achieve objectives with a “team” approach Proven experience providing high level of guest service Must be at least 21 years of age High school diploma or equivalent required Bachelor’s or Associate’s degree preferred Ability to effectively communicate in English, both written and verbal Obtain and maintain all work cards as required by the company Verify right to work in the United States Work Cards Nevada Gaming Alcohol Awareness Physical Requirements Vision, speech, hearing, and literacy (critical) Sit at a desk, table, or work station (over 75% of the time) Work for sustained periods of time maintaining concentrated attention to detail Work Environment Potential Conditions Indoor Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation. Return to Search (AppJobSearch1.jsp)