PayScale
Demand Generation Manager
PayScale, Seattle, WA
Description
Job Summary:
We are seeking a dynamic and results-driven Marketing Demand Generation Manager to join our team. Reporting to the Senior Manager of Demand Generation, in this role, you will focus on creating strategic outbound sales cadences (via SalesLoft) and developing optimized bottom-of-funnel Account-Based Marketing (ABM) campaigns, across multiple channels, including but not limited to email marketing, digital advertising, direct mail, virtual events, and more. You will collaborate with various stakeholders across the go-to-market organization to support ongoing and periodic campaigns targeting multiple segments and personas.
Key Responsibilities:
Outbound Sales Cadence Creation:
Bottom-of-Funnel ABM Campaigns:
Cross-Functional Collaboration:
Performance Tracking and Reporting:
Continuous Improvement:
Qualifications:
Compensation
In the spirit of pay transparency, we are excited to share that the base salary range for this position is $89,200 - $133,800, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 10%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors - we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).
About Payscale
As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees, and businesses get pay right and to make sustainable fair pay a reality. Empowering more than 65% of the Fortune 500, Payscale provides a combination of diverse and dynamic data sources, experienced compensation services, and scalable software to enable organizations such as Angel City Football Club, Panasonic, Mars Global, eBay, American Airlines and PetSmart to make fair and appropriate pay decisions.
Pay is powerful. To learn more, visit www.payscale.com.
Location
Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.
In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.
When it matters (usually no more than a few times a year) we take the time to gather for in-person events.
Payscale has employees across the US, Canada, and the UK, however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.
Benefits and Perks
All around awesome culture where together we strive to live our 5 values:
An open and inclusive environment where you'll learn and grow through programs and resources like:
Our more standard benefits
Equal Opportunity Employer:
We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.
Fraud Alert:
Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email [email protected]
Job Summary:
We are seeking a dynamic and results-driven Marketing Demand Generation Manager to join our team. Reporting to the Senior Manager of Demand Generation, in this role, you will focus on creating strategic outbound sales cadences (via SalesLoft) and developing optimized bottom-of-funnel Account-Based Marketing (ABM) campaigns, across multiple channels, including but not limited to email marketing, digital advertising, direct mail, virtual events, and more. You will collaborate with various stakeholders across the go-to-market organization to support ongoing and periodic campaigns targeting multiple segments and personas.
Key Responsibilities:
Outbound Sales Cadence Creation:
- Develop and implement strategic outbound sales cadences designed to effectively engage prospects and drive conversions.
- Utilize sales automation tools to optimize outreach efforts and track engagement metrics.
Bottom-of-Funnel ABM Campaigns:
- Support the design and execution of targeted ABM campaigns aimed at nurturing leads and converting prospects into customers.
- Collaborate with sales teams to identify high-value accounts and tailor campaigns to meet their specific needs.
Cross-Functional Collaboration:
- Work closely with stakeholders across the go-to-market organization to ensure alignment on campaign goals and messaging.
- Support ongoing and periodic marketing initiatives across multiple segments and personas.
- Assist in the execution and oversight of demand generation programs by collaborating across teams to organize, monitor, and manage related program tasks and deadlines.
Performance Tracking and Reporting:
- From meeting creation to re-engagement strategies, take ownership of how sales engages marketing qualified leads by monitoring performance and analyzing data to derive insights and optimize future efforts.
- Prepare regular reports for senior management on campaign effectiveness and recommendations for improvement.
Continuous Improvement:
- Stay updated on industry trends, best practices, and emerging technologies in demand generation and sales automation.
- Propose and implement innovative strategies to enhance lead generation and conversion rates.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3 years of experience in demand generation, marketing, or sales roles, focusing on outbound strategies and ABM.
- Proficiency in sales automation tools (e.g., Marketo, Salesforce, Outreach, SalesLoft, 6sense) and email marketing platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal, with a knack for crafting compelling messaging.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
Compensation
In the spirit of pay transparency, we are excited to share that the base salary range for this position is $89,200 - $133,800, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 10%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors - we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).
About Payscale
As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees, and businesses get pay right and to make sustainable fair pay a reality. Empowering more than 65% of the Fortune 500, Payscale provides a combination of diverse and dynamic data sources, experienced compensation services, and scalable software to enable organizations such as Angel City Football Club, Panasonic, Mars Global, eBay, American Airlines and PetSmart to make fair and appropriate pay decisions.
Pay is powerful. To learn more, visit www.payscale.com.
Location
Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.
In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.
When it matters (usually no more than a few times a year) we take the time to gather for in-person events.
Payscale has employees across the US, Canada, and the UK, however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.
Benefits and Perks
All around awesome culture where together we strive to live our 5 values:
- Respect every individual, work as a team
- Be Customer first, customer centric
- Have a Bias towards action
- Commit to excellence (we give our best everyday)
- Make Data driven decisions
An open and inclusive environment where you'll learn and grow through programs and resources like:
- Monthly company All Hands meetings
- Regular opportunities for executive leadership exposure through things like AMAs
- Access to continued learning & development opportunities
- Our commitment to a continuous feedback culture which allows us to drive performance and career growth
- A growing network of Employee Resource Groups
- Company sponsored volunteer hours
- And more!
Our more standard benefits
- Flex Paid Time Off, giving you flexibility to rest, relax and recharge away from work
- 15 Paid Company Holidays, including an extended Fourth of July break, World Mental Health Day, and Juneteenth
- A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
- 401(k) retirement program with a fully vested immediate company match
- 12 weeks of paid parental leave for birthing or non-birthing parents
- Unlimited infertility coverage benefits through our medical plans
- Health Savings Account (HSA) options and company contribution each pay period
- Flexible Spending Account (FSA) options for pre-tax employee allocations
Equal Opportunity Employer:
We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.
Fraud Alert:
Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email [email protected]