Sr. Demand Generation Manager

Who is Recruiting from Scratch:

Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.

About Us

We are at the forefront of AI-driven solutions, revolutionizing how businesses approach recruitment and talent management. We empower organizations to harness the power of artificial intelligence to streamline their processes and achieve unparalleled efficiency. Join us in transforming the future of work.

Position Overview

We are seeking a dynamic Sr. Demand Generation Manager - ABM to lead our demand generation strategy and drive qualified leads for our sales team. This role demands a blend of strategic thinking, industry expertise, and hands-on execution. The ideal candidate has a proven track record in B2B marketing and ABM particularly within the technology or SaaS sectors.

Key Responsibilities:

1. Account Based Marketing – Develop and deploy an account based marketing strategy targeted towards the Top 250 US Based Staffing Companies.
2. Develop and Execute Demand Generation Campaigns: Design and implement comprehensive demand generation programs that drive brand awareness, generate leads, and nurture prospects through the sales funnel.
3. Lead Generation and Nurturing: Utilize a mix of inbound and outbound marketing tactics to generate high-quality leads. Implement nurturing strategies to convert leads into sales opportunities.
4. Content Strategy and Creation: Collaborate with content teams to produce compelling content that aligns with buyer personas and fuels demand generation efforts.
5. Performance Analysis: Analyze campaign performance using marketing analytics tools. Provide actionable insights and optimize campaigns to improve ROI.
6. Collaboration with Sales: Work closely with the sales team to ensure alignment on target audiences, messaging, and follow-up processes. Facilitate effective handoff and tracking of leads.
7. Marketing Automation and CRM: Leverage marketing automation and CRM systems (e.g., HubSpot, Salesforce) to streamline campaign execution and reporting.
8. Budget Management: Manage demand generation budgets effectively, ensuring optimal allocation of resources to maximize impact and efficiency.

Qualifications:

1. Experience: Minimum of 5 years in demand generation or B2B marketing roles within the technology or SaaS industries.
2. Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or certifications are a plus.
3. Skills: Expertise in marketing automation platforms, CRM systems, and analytics tools. Strong project management skills and the ability to handle multiple campaigns simultaneously.
4. Mindset: Results-oriented, with a data-driven approach to decision-making. Strong communication and collaboration skills.

Why Join Us?

1. Innovation: Be part of a forward-thinking company at the cutting edge of AI technology. Growth: Opportunities for professional development and career growth.
2. Impact: Drive meaningful change in how organizations recruit top talent.
3. Culture: Collaborative, inclusive, and dynamic work environment.

Compensation: $120-155k base + equity + annual bonus + bonus at fundraise + benefits