INTRUST Bank
Marketing Communications Manager
INTRUST Bank, Wichita, KS
At INTRUST Bank, 10 character qualities are at the foundation of all we do. They include respect, positivity, compassion, humility, and initiative. They guide our interactions with customers and each other, are why we give back to communities, and inform how we shape our goals as a company. These character qualities are our tradition, and we bring them to life each day.
Your career is important to you, which makes it important to us. At INTRUST you'll find a welcoming, encouraging atmosphere where your talents can thrive. You will be supported in your career, you can lead no matter what your title, and you can see a path for future growth. If you'd like to find a place of work where you're appreciated, can find balance, and have a sense of belonging, then we encourage you to apply for this role.
A modern benefits approach: To support our employees and their families, INTRUST offers a comprehensive, market-competitive benefits package that prioritizes your total well-being.
Benefits eligibility is dependent upon hire date and employment status. Ask for our benefits guide for full details.
Job Summary: As a member of the Marketing leadership team, the Marketing Communications Manager oversees the team's management of brand design and voice, and the development of content for use in all marketing channels, including website, email, advertising, sales materials, and promotional campaigns. Serves as the lead for marketing communications development. Responsible for ensuring the successful implementation of initiatives and projects to support the department and/or business unit. Establishes work processes for team members and ensures a high-level customer service is delivered and promotes and fosters teamwork across all areas of INTRUST. Represents INTRUST Bank in all they do in the community and is focused on the development of new business relationships. Maintains strict standards of confidentiality and perform duties in a manner supporting INTRUST's Character Qualities.
Essential Functions: All expectations described in the job description's essential functions are necessary to be successful in this role, performed with or without a reasonable accommodation.
• Effectively manage others by consistently applying INTRUST's supervisor and manager expectations: relationship management; feedback; coaching and development; establishing effective work culture expectations; critical thinking; business acumen; and resource management.
• Guide internal and external resources in the development of marketing communications for use in all channels including but not limited to advertising, blog articles, public relations, sales materials, customer communications, social media, and web copy.
• Be a producing member of the communications team by planning, developing, and producing content in a variety of forms while maintaining brand design and voice standards.
• Oversee the company's brand guidelines to ensure consistency in use, appropriate application for varying audiences, and the acceptable evolution of design and voice.
• Bring strategic perspective to our team's collective work through intentional collaboration with marketing colleagues and internal and external partners.
• Establish and maintain effective working relationships with internal partners, marketing colleagues, and vendor partners to anticipate needs, identify opportunities, and thoroughly understand communication objectives.
• Work closely with external vendor partners, including the company's primary marketing agency.
• Adapt communications to improve performance based on feedback and metrics.
• Stay informed about industry trends and competitor activities to identify and mitigate potential risks associated with marketing activities and communications.
Education and Experience: Bachelor's degree in Marketing, Business, Communications, or Advertising required. Minimum of seven years' experience in marketing communications required. Prior supervisory experience required. Experience in the industry preferred. Experience in B2B marketing preferred.
Required Skills and Knowledge: Strong verbal and written communication skills. Strong strategic thinking skills and ability to analyze information from a variety of sources. Collaborative work style. Ability to lead, motivate and develop team members. Excellent relationship building skills. Highly skilled in using technology, including Microsoft 365 and project management software, such as Workfront. Experience with content creation tools from generative AI to videography a plus.
Required Licenses and/or Certifications: None.
Physical Demands: Extended period(s) of time may be spent viewing a personal computer, sitting, standing, and walking. Occasional lifting up to 25 lbs. The physical demands necessary for this role should be performed with or without a reasonable accommodation.
Working Conditions: Normal office conditions. Some travel required.
This job description summary is not intended to be an employment contract, nor is it intended to state or imply these are the only activities to be performed by the employee occupying this position. Employees will be required to follow any other duties as assigned or requested by their supervisor.
INTRUST Financial Corporation and its subsidiaries, including INTRUST Bank, are Equal Opportunity Employers whose policy is not to discriminate unlawfully against any qualified employee or applicant for employment on the basis of protected military or veteran status, disability, race, color, religion, sex, age, national origin, pregnancy, genetic information, sexual orientation, gender identity, or any other classification protected by applicable local, state or federal law; except where an individual's protected category constitutes a bona fide occupational qualification.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Your career is important to you, which makes it important to us. At INTRUST you'll find a welcoming, encouraging atmosphere where your talents can thrive. You will be supported in your career, you can lead no matter what your title, and you can see a path for future growth. If you'd like to find a place of work where you're appreciated, can find balance, and have a sense of belonging, then we encourage you to apply for this role.
A modern benefits approach: To support our employees and their families, INTRUST offers a comprehensive, market-competitive benefits package that prioritizes your total well-being.
- Competitive pay
- Generous time off
- Employees receive three weeks of paid vacation plus 11 paid holidays each year.
- Paid time off to volunteer in the community.
- Paid employee and family sick leave - two weeks upon hire with monthly accruals.
- Paid parental leave.
- 401(k) plan with 6% employer match and 100% immediately vested.
- 3% non-elective company contribution; non-elective contribution vested after 3 years of service.
- Career growth and development resources
- Tuition reimbursement for full-time and part-time employees enrolled in any degree program.
- Banking benefits
- Medical, dental, and vision insurance
Benefits eligibility is dependent upon hire date and employment status. Ask for our benefits guide for full details.
Job Summary: As a member of the Marketing leadership team, the Marketing Communications Manager oversees the team's management of brand design and voice, and the development of content for use in all marketing channels, including website, email, advertising, sales materials, and promotional campaigns. Serves as the lead for marketing communications development. Responsible for ensuring the successful implementation of initiatives and projects to support the department and/or business unit. Establishes work processes for team members and ensures a high-level customer service is delivered and promotes and fosters teamwork across all areas of INTRUST. Represents INTRUST Bank in all they do in the community and is focused on the development of new business relationships. Maintains strict standards of confidentiality and perform duties in a manner supporting INTRUST's Character Qualities.
Essential Functions: All expectations described in the job description's essential functions are necessary to be successful in this role, performed with or without a reasonable accommodation.
• Effectively manage others by consistently applying INTRUST's supervisor and manager expectations: relationship management; feedback; coaching and development; establishing effective work culture expectations; critical thinking; business acumen; and resource management.
• Guide internal and external resources in the development of marketing communications for use in all channels including but not limited to advertising, blog articles, public relations, sales materials, customer communications, social media, and web copy.
• Be a producing member of the communications team by planning, developing, and producing content in a variety of forms while maintaining brand design and voice standards.
• Oversee the company's brand guidelines to ensure consistency in use, appropriate application for varying audiences, and the acceptable evolution of design and voice.
• Bring strategic perspective to our team's collective work through intentional collaboration with marketing colleagues and internal and external partners.
• Establish and maintain effective working relationships with internal partners, marketing colleagues, and vendor partners to anticipate needs, identify opportunities, and thoroughly understand communication objectives.
• Work closely with external vendor partners, including the company's primary marketing agency.
• Adapt communications to improve performance based on feedback and metrics.
• Stay informed about industry trends and competitor activities to identify and mitigate potential risks associated with marketing activities and communications.
Education and Experience: Bachelor's degree in Marketing, Business, Communications, or Advertising required. Minimum of seven years' experience in marketing communications required. Prior supervisory experience required. Experience in the industry preferred. Experience in B2B marketing preferred.
Required Skills and Knowledge: Strong verbal and written communication skills. Strong strategic thinking skills and ability to analyze information from a variety of sources. Collaborative work style. Ability to lead, motivate and develop team members. Excellent relationship building skills. Highly skilled in using technology, including Microsoft 365 and project management software, such as Workfront. Experience with content creation tools from generative AI to videography a plus.
Required Licenses and/or Certifications: None.
Physical Demands: Extended period(s) of time may be spent viewing a personal computer, sitting, standing, and walking. Occasional lifting up to 25 lbs. The physical demands necessary for this role should be performed with or without a reasonable accommodation.
Working Conditions: Normal office conditions. Some travel required.
This job description summary is not intended to be an employment contract, nor is it intended to state or imply these are the only activities to be performed by the employee occupying this position. Employees will be required to follow any other duties as assigned or requested by their supervisor.
INTRUST Financial Corporation and its subsidiaries, including INTRUST Bank, are Equal Opportunity Employers whose policy is not to discriminate unlawfully against any qualified employee or applicant for employment on the basis of protected military or veteran status, disability, race, color, religion, sex, age, national origin, pregnancy, genetic information, sexual orientation, gender identity, or any other classification protected by applicable local, state or federal law; except where an individual's protected category constitutes a bona fide occupational qualification.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)