Corporate Social Media Brand Engagement Intern - Spring 2025

Corporate Social Media Brand Engagement Intern - Spring 2025 General Information Req # WD00074170 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Monday, November 4, 2024 Working time: Part-time Additional Locations: United States of America - North Carolina - Morrisville Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . Description and Requirements We are hiring a part-time Spring 2025 Intern to join our team as Corporate Social Media Brand Engagement Intern. This is a hybrid role based in Morrisville, NC. Onsite presence will be required 2 days/week. This role will be part-time during the Spring semester and full-time during the Summer. The target start date will be January 2025. Responsibilities: Manage Surprise and Delight Campaigns: • Assist in planning and executing surprise and delight campaigns for influencers and followers to increase brand awareness and loyalty for @Lenovo. • Develop creative concepts for personalized gifting, experiences, or activations to delight influencers. • Track and manage conversations ensuring timely follow-ups and feedback. • Report on surprise and delight campaign performance, social media engagement metrics, and fan relationships Engage Fans & Content Creators • Monitor social media trends, conversations, and cultural moments to identify opportunities for Lenovo to participate in a relevant and timely manner. • Support the Brand Engagement Lead by triaging incoming conversations and replying on behalf of the brand to both proactive and reactive marketing opportunities. • Keep team abreast of trending concepts to tap into or popular creators to engage with. • Collaborate with cross-functional teams such as marketing, design, and customer service to ensure cohesive social media strategy and execution. Qualifications: • Currently pursuing a degree in Marketing, Communications, PR, or a related field with an expected graduation date of 2026 or 2027. • Passion for social media, influencer marketing, and the tech industry. • Strong written communication skills with the ability to write engaging social media copy that resonates with diverse audiences. • Creative thinker with an eye for detail and experience with social media trends. • Familiarity with platforms such as Instagram, TikTok, X, and LinkedIn. Think chronically online. • Ability to manage multiple projects, prioritize tasks, and work in a fast-paced environment. • Experience with social media tools like Sprinklr, Hootsuite, or similar is a plus. • Previous experience with influencer campaigns or social media marketing is a bonus. What You’ll Gain: • Hands-on experience with influencer marketing and social media strategy in a leading tech company. • Exposure to Lenovo’s global marketing initiatives and the opportunity to contribute to real-world campaigns. • Professional mentorship and networking opportunities with experienced marketers and content creators. • A dynamic, inclusive, and innovative work environment. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations: United States of America - North Carolina - Morrisville United States of America United States of America - North Carolina United States of America - North Carolina - Morrisville