Becca
Account Director (LA)
Becca, New York, NY
Account Director
LA | 2024
Position Summary
Lead accounts + provide high-level strategy to clients
Provide leadership to team members
Position Reports to:
VP
CLIENT + MEDIA RELATIONS
LEADERSHIP + ORGANIZATION
AGENCY RELATIONS
EVENTS
WHO WE ARE
Becca stands at the intersection of what people eat, where they stay, and what they buy, with nearly two decades of success generating relevance, reputation and revenue for some of the best brands in the world. With offices in New York City and Los Angeles, our agency has been recognized by the New York Observer's 50 Most Powerful PR Firms and by Forbes as one of the Best PR Agencies in America. We believe in being a force for good; we believe that good communication can change the world, and we believe that a meal among friends is one of life's greatest pleasures.
OUR BENEFITS
LA | 2024
Position Summary
Lead accounts + provide high-level strategy to clients
Provide leadership to team members
Position Reports to:
VP
CLIENT + MEDIA RELATIONS
- Provide high-level strategy and counsel to clients.
- Oversee the implementation of strategy and campaign planning for multiple client accounts, driving counsel, client interaction, marketing plans, etc.
- Create and execute PR+marketing plans that encapsulates brand strategy, experiences, creative + social and communications.
- Serve as account/client lead. Oversee day-to-day client interactions.
- Pitch + secure high-level senior media placements on a consistent basis, encouraging others to do the same.
- Develop thoughtful pitches + review the team's writing materials.
- Lead client meetings and ensure all participants have a role + purpose.
- Drive brainstorming sessions and bring creative concepts to the team + clients.
LEADERSHIP + ORGANIZATION
- Manage AE/SAE and overall workload on accounts.
- Provide guidance and leadership to team members on effective account workflow + general account issues.
- Finalize/sign off on internal + external documents - press materials, agendas, action items, pitches, media target lists, invite lists, etc.
AGENCY RELATIONS
- Maintain + develop strategic relationships (media, influencers, industry).
- Participate in new business meetings, when appropriate, and draft new business proposals.
- Seek creative partnership opportunities for clients.
- CRM: Use and contribute to Copper as an agency asset, building our database regularly
- Harvest: Use Harvest daily/weekly to track your time and inform pricing and drive account profitability and your own time management
- LinkedIn: create content the agency can post across all of our social channels.
EVENTS
- Develop and oversee Becca-owned events and activations.
- Provide counsel on invite list curation and oversee onsite attendance, client/host facilitation, pitching + monitoring for post-event coverage, post-event follow up with clients + attendees.
- Represent Becca at industry events/happenings (local + national).
WHO WE ARE
Becca stands at the intersection of what people eat, where they stay, and what they buy, with nearly two decades of success generating relevance, reputation and revenue for some of the best brands in the world. With offices in New York City and Los Angeles, our agency has been recognized by the New York Observer's 50 Most Powerful PR Firms and by Forbes as one of the Best PR Agencies in America. We believe in being a force for good; we believe that good communication can change the world, and we believe that a meal among friends is one of life's greatest pleasures.
OUR BENEFITS
- Comprehensive medical insurance
- Retirement plan + profit-share contributions
- New business commissions
- Hybrid work model
- End-of-year bonuses (based on team + company performance)
- Summer Fridays (Memorial Day-Labor Day)
- Professional growth
- Wellness days