Account Director

Location:Los Angeles, CA
Field:PR/Communications
Min. Experience:6+year(s)
Basis:Full-time

Description:

Who We Are

Becca is a woman-founded strategic communications agency that has stood at the intersection of culture and hospitality for the last 20 years. We are consistently recognized in Forbes’ Best Agencies in America and the Observer’s Power List of the 25 most powerful firms in the United States. Because we understand hospitality at its elemental core, we have the formula for what comes next. We see where the industry is going and know where it's been. Today, we build and sustain the most influential brands of the 21st century. From our offices in New York, Los Angeles and London, we work with clients located in the U.S., Mexico, Europe and the Caribbean in ways that extend far beyond traditional PR. Our 360 approach keeps the bigger picture in mind. We understand culture and connection. We build businesses that build culture—shaping the future of hospitality as we go.

Position Summary: Lead accounts + provide high-level strategy to restaurant and hospitality clients. Provide leadership to team members.

Position Reports to: EVP

Responsibilities

Client and Media Relations

• Provide high-level strategy and counsel to clients.
• Oversee the implementation of strategy and campaign planning for multiple client accounts, driving counsel, client interaction, marketing plans, etc.
• Create and execute PR+marketing plans that encapsulates brand strategy, experiences, creative + social and communications.
• Serve as account/client lead. Oversee day-to-day client interactions.
• Pitch + secure high-level senior media placements on a consistent basis, encouraging others to do the same.
• Develop thoughtful pitches + review the team’s writing materials.
• Lead client meetings and ensure all participants have a role + purpose.
• Drive brainstorming sessions and bring creative concepts to the team + clients.

Leadership and Organization

• Manage AE/SAE and overall workload on accounts.
• Provide guidance and leadership to team members on effective account workflow + general account issues.
• Finalize/sign off on internal + external documents – press materials, agendas, action items, pitches, media target lists, invite lists, etc.

Agency Relations

• Maintain + develop strategic relationships (media, influencers, industry).
• Participate in new business meetings, when appropriate, and draft new business proposals.
• Seek creative partnership opportunities for clients.
• CRM: Use and contribute to Copper as an agency asset, building our database regularly.
• Harvest: Use Harvest daily/weekly to track your time and inform pricing and drive account profitability and your own time management.
• LinkedIn: create content the agency can post across all of our social channels.

Events

• Develop and oversee Becca-owned events and activations.
• Provide counsel on invite list curation and oversee onsite attendance, client/host facilitation, pitching + monitoring for post-event coverage, post-event follow up with clients + attendees.
• Represent Becca at industry events/happenings (local + national).

Requirements:

• 6+ years of PR agency experience working with hospitality, travel and/or consumer clients.
• 1-2 years experience managing a team.
• Ability to balance the big picture strategy with the tactical details of daily activities and projects.
• A proven track record of securing coverage for clients in national hospitality/lifestyle/travel media outlets and strong media relationships.
• Strong communication skills, project management, problem solving and executive functioning.

Our Benefits

• Retirement plan + profit-share contributions
• New business commissions
• Hybrid work model
• End-of-year bonuses (based on team + company performance)
• Summer Fridays (Memorial Day-Labor Day)
• Professional growth
• Wellness days
• Paid family leave
• Monthly dining budget

Apply Here

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