Air Miles Loyalty, Inc.
Channel Strategy Manager
Air Miles Loyalty, Inc., Toronto, ON
Application Deadline:
11/28/2024
Address:
250 Yonge Street
Job Family Group:
Marketing
The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview:
The Manager, Channel Strategy (Rewards) role is responsible for designing, developing, executing and reviewing marketing solutions, to best achieve Partner and AIR MILES revenue objectives. This role is responsible for leading and developing a team dedicated to the delivery and planning of all media initiatives from strategic marketing solutions through to driving performance from our Partners and internal stakeholders.
The successful candidate will be knowledgeable in best practices in media and channel strategy, and an understanding of how to use these to reach marketing and business objectives. They will have a focus on recommending solutions and ideas for non-air miles related marketing and collaborate with internal marketing teams to ensure AIR MILES marketing solutions meet stakeholder needs. The candidate will also have an understanding of how to optimize AMRP vehicles and channels into Partner marketing and business.
Responsibilities:
Qualifications:
Salary:
$68,000.00 - $126,000.00
Pay Type:
Salaried
The above represents AIR MILES' pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES' expected target for the first year in this position.
AIR MILES' total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
About Us
The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.
Diversity, Equity and Inclusion
AIR MILES is for everyone. We are committed to our zero barriers to inclusion strategy - supporting equity, equal access to opportunities and growth for our colleagues, customers and communities facing systemic barriers. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves.
If you are excited about the role, but don't meet every single requirement outlined in the job description, we encourage you to apply anyway. You never know, you might just be the right candidate for this role, or others!
In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know interviews are conducted remotely, via phone or video call. We look forward to 'virtually' meeting you!
11/28/2024
Address:
250 Yonge Street
Job Family Group:
Marketing
The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview:
The Manager, Channel Strategy (Rewards) role is responsible for designing, developing, executing and reviewing marketing solutions, to best achieve Partner and AIR MILES revenue objectives. This role is responsible for leading and developing a team dedicated to the delivery and planning of all media initiatives from strategic marketing solutions through to driving performance from our Partners and internal stakeholders.
The successful candidate will be knowledgeable in best practices in media and channel strategy, and an understanding of how to use these to reach marketing and business objectives. They will have a focus on recommending solutions and ideas for non-air miles related marketing and collaborate with internal marketing teams to ensure AIR MILES marketing solutions meet stakeholder needs. The candidate will also have an understanding of how to optimize AMRP vehicles and channels into Partner marketing and business.
Responsibilities:
- Lead media and channel strategy recommendation, including owned Air Miles inventory, paid media and email for Rewards campaigns
- Consolidation of media and marketing packages and efforts across Strategic Partnerships team, Marketing and Channel for holistic packages for Rewards partners (Travel + Non-Travel Rewards)
- Develop, implement and monitor campaigns & portfolio
- Design and deliver multi-channel strategies with measurement against KPIs for Internal Rewards marketing team initiatives, and to support Rewards Vendors initiatives
- Responsible for channel bookings, and inventory holds for Rewards campaigns - Internal + External
- Presentations of plan to partner where required
- Partnership with Rewards Marketing team on content coordination, prioritization and optimization for partner efforts where required (landing pages, travel content, etc.) across all stakeholders and channels (customer journeys)
- Partner with Marketing Services and Marketing Ops on process delivery optimization and automation
- Proposal/media plan build, campaign delivery monitoring, PCA ownerships and collaboration across teams
- Oversee the execution and deployment of campaigns with Performance Media team to deliver as planned
- Work in partnership with Client Lead and Analytics team to monitor portfolio health metrics and proactively develop customer marketing plans to make program impact in partnership with Marketing
- Partner with Strategic Partnerships, Marketing, and Analytics & Insights team on end-to-end omni-channel measurement
- Support data access strategy & integration with Sponsors, Rewards Suppliers and 3rd party platforms (ie. Facebook, Google, TikTok, Pinterest, etc.)
- This role reports into the Director, Media Services, and will be collaborating with our Analytics & Insights, Product, Strategic Partnerships, Marketing Services & Marketing Operations teams, as well as the entire marketing department.
Qualifications:
- 3+ years of work experience in Marketing planning/execution
- Ability to multi-task with a keen attention to detail on all projects
- Strong analytical skills with the ability to interpret data and results
- Thrives on collaboration with a "one-team attitude", problem solving and accomplishing shared goals with ability to work effectively with cross-functional teams
- Leadership and managerial skills to manage and coach direct reports
- Strong project management skills complemented by the ability to marshal resources and work cross-functionally to meet Partner(s) needs and objectives
- Track-record of delivering on or above targets
- Experience working with creative agencies and having the ability to evaluate creative from a strategic standpoint
- Ability to sell marketing programs at the Manager and Director level
- A good understanding of Public Relations
- Strong communication, relationship management and problem-solving skills
Salary:
$68,000.00 - $126,000.00
Pay Type:
Salaried
The above represents AIR MILES' pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES' expected target for the first year in this position.
AIR MILES' total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
About Us
The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.
Diversity, Equity and Inclusion
AIR MILES is for everyone. We are committed to our zero barriers to inclusion strategy - supporting equity, equal access to opportunities and growth for our colleagues, customers and communities facing systemic barriers. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves.
If you are excited about the role, but don't meet every single requirement outlined in the job description, we encourage you to apply anyway. You never know, you might just be the right candidate for this role, or others!
In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know interviews are conducted remotely, via phone or video call. We look forward to 'virtually' meeting you!