Content Marketing Manager

Content Marketing Manager

THE ROLE:

The Customer Marketing Manager creates compelling content that engages and informs our target audience. As a skilled writer and marketer, you will be responsible for developing and executing content strategies that align with our brand and business goals.

You will work closely with our team to create blog posts, social media content, email campaigns, and other marketing materials that drive traffic, generate leads, and build brand awareness. Your ability to research and analyze industry trends, as well as your strong communication skills, will be essential in creating content that resonates with our audience and drives results.

Location: Fort Lauderdale, Florida (hybrid)

Essential job functions:

• Develop and execute content marketing strategies that align with business goals and target audience needs.
• Create high-quality, engaging content across various formats, including blog posts, social media updates, videos, and infographics.
• Conduct research and analysis to identify content gaps and opportunities, and stay up-to-date with industry trends and best practices.
• Collaborate with cross-functional teams, including designers, writers, and subject matter experts, to ensure content is accurate, on-brand, and meets project deadlines.
• Optimize content for search engines and social media platforms, and track and report on key performance metrics to measure success.
• Manage content distribution channels, including email newsletters, social media accounts, and third-party platforms, to increase reach and engagement.
• Continuously test and refine content marketing strategies and tactics to improve results and drive business growth.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B customer marketing, customer experience, or a related field, preferably in software or IT.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging tailored to different customer segments.
• Experience with copywriting, content strategy across various formats, including blog posts, social media, email campaigns, and video.
• Creative and innovative thinker who can develop fresh and exciting ways to engage and delight customers and prospects.
• Strong collaboration skills and experience working with cross-functional teams, including sales, product, and customer success.

We offer:

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 15-20 days of PTO per year (Starting Jan 1st 2025, 18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year, with rollover of unused days
• 401(k) plan with 100% company match, up to $5,000 per year
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
• Wellbeing apps, including Rightway, Headspace and Wellhub
• Training and development opportunities to advance your career
• President's Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

Additional information:
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