FORD-LINCOLN DIGITAL MARKETING MANAGER

O.C. Welch Ford Lincoln is looking to hire a digital marketing manager to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will manage O.C. Welch Ford Lincoln’s social media, including Facebook, Twitter, and Instagram, and create email blast campaigns to target key customers. They will also stay up to date on the latest social media trends.  MUST HAVE PREVIOUS FORD OR LINCOLN EXPERIENCE.

Objectives of this role

• Plan, execute, and manage all digital marketing for O.C. Welch Ford Lincoln, including SEO, SEM, email marketing, and social media
• Establish and execute a digital marketing strategy to distribute content
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content

Responsibilities

• Create and manage content for O.C. Welch Ford Lincoln’s social media, emails, and other forms of digital communication
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends, and implement them in O.C. Welch Ford Lincoln’s marketing campaigns

Skills and qualifications

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Strong project management
• Preferred qualifications

• In-depth knowledge of current digital trends
• Experience in digital marketing, or a related field
• Proficiency in photo and video editing software
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics