Coveo
Senior Customer Engagement Marketing Manager
Coveo, Toronto, ON
Cultivate Customer Connections & Drive Impact
Companies are investing in Generative AI to improve digital experiences to sell more, serve customers better and help employees do more on their own. This is an exciting and unprecedented time, and we are looking for a motivated marketer to join us in one of the fastest and hottest industries happening now.
Are you passionate about building genuine customer relationships and creating experiences that inspire adoption and advocacy? In this pivotal role, you'll shape how customers connect with Coveo, focusing on executive engagement and thought-leadership based marketing programs.
As part of our dynamic customer marketing and account management team, you'll support our customers' success, positioning Coveo as the essential partner that helps them grow, innovate, and thrive.
As our Sr. Customer Engagement Marketing Manager, you will:
Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way, and we appreciate transferable skills.
Send us your application; we want to know what you're all about!
Join the #Coveolife!
We encourage all qualified candidates to apply, regardless of age, gender, disability, CV gaps, or ethnic background.
Companies are investing in Generative AI to improve digital experiences to sell more, serve customers better and help employees do more on their own. This is an exciting and unprecedented time, and we are looking for a motivated marketer to join us in one of the fastest and hottest industries happening now.
Are you passionate about building genuine customer relationships and creating experiences that inspire adoption and advocacy? In this pivotal role, you'll shape how customers connect with Coveo, focusing on executive engagement and thought-leadership based marketing programs.
As part of our dynamic customer marketing and account management team, you'll support our customers' success, positioning Coveo as the essential partner that helps them grow, innovate, and thrive.
As our Sr. Customer Engagement Marketing Manager, you will:
- Create marketing programs that support and cultivate relationships with senior leaders at Coveo customer accounts, working directly with our own executive leadership team, to ensure mindshare and affinity for Coveo.
- Design and deploy campaigns and offers tailored to customers in senior roles; understand their needs, support and connect them to each other to drive wider adoption of Coveo and limit churn
- Work closely with Account Management and Customer Success teams and their leadership to measure program effectiveness and support expansion efforts. This may include field marketing tactics, customer-specific programs and activities and more.
- Track and optimize program outcomes, staying informed on industry trends to elevate Coveo's lifecycle marketing approach.
- Bachelor's degree and 5+ years of experience ideally working with large, global customers in customer marketing, marketing campaigns, product marketing, ABM or similar roles. Bonus if you have experience working with AI or ML technologies.
- You've worked with executives before and understand how to work within the constraints of their day-to-day while identifying needs, interest and delivering delight
- You understand how to navigate large enterprises and how to market to large, complex buying groups. Bonus if you have experience in a similar marketing role.
- You are collaborative and proactively engage with a large group of stakeholders.
- Ability to understand needs, build programs from scratch and then assess program impact and optimize for sustainable growth.
- Experience working with executive leadership teams and audiences.
- A builder's approach to program development and problem solving.
- Knowledge and hands on use of Salesforce, Marketo, and Gainsight.
- A proactive change management mindset, with a knack for driving initiatives to completion.
Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way, and we appreciate transferable skills.
Send us your application; we want to know what you're all about!
Join the #Coveolife!
We encourage all qualified candidates to apply, regardless of age, gender, disability, CV gaps, or ethnic background.