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TEGNA Inc

Local Sales Manager

TEGNA Inc, Portland, ME


The Local Sales Manager (LSM)is responsible for growing market share and creating brand-new Television and Digital business opportunities. The LSM manages and develops the Account Executives and Account Managers on the sales team and prepares strategies to win over clients within the market. The LSM oversees local sales performance and holds the team accountable for achieving individual goals to achieve the collective station objectives for both television and digital. This position reports to the Director of Sales.

NEWS CENTER Maine - WCSH & WLBZ is more than television. It's more than a newsroom-more than a place to advertise. We provide content when and where you need it on the platforms you want. We offer valuable marketing opportunities to businesses. Most of all, we advocate for our community because our mission is to make life better for Mainers. NEWS CENTER Maine is an NBC-affiliated media company serving the state of Maine, covering the Portland-Auburn and Bangor television markets. The company, with offices in downtown Portland and Bangor, is home to the state's largest Television audience.

Responsibilities:
  • Recruit, retain, and coach 'A' sales and support talent for your team in selling Broadcast Television and TEGNA's extensive portfolio of digital products.
  • Lead and develop a team of direct reports consisting of Account Executives, Account Managers and manage a handful of dotted-line reports.
  • Supports sales staff with ride-along coaching, participating in client meetings, developing proposals, and other aspects of the entire sales process.
  • Identify market potential through lead generation and qualification.
  • Develop a sales strategy for your team and everyone on the team to reach or exceed the station's revenue goals.
  • Analyze each account to create and maximize ideal marketing executions for clients and complete appropriate business activity reports and forecasts as required.
  • Develop strong relationships with local clients, manage key local accounts with your team, and provide top-shelf service to all accounts.
  • Review and adjust metrics to monitor sales/market share changes.

Requirements:
  • 5 to 7 years of successful broadcast TV sales and account engagement experience.
  • Track record of successfully achieving or exceeding sales goals in the broadcast TV industry within fast-changing, dynamic environments, spanning all the facets of marketing solutions from linear TV to digital, including OTT.
  • Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
  • Possess the ability to build an inclusive and positive work culture to foster success for the sales team.
  • Proficiency with Excel, Word, Powerpoint, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, Comscore, Matrix, Media Monitors, and qualitative data.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Attention to detail and accuracy.
  • Ability to effectively solve problems.
  • Strong presenter and communicator with internal and external customers and partners.

This position is also eligible for the Company's bonus plan(s).

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.

TEGNA's Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.

*Union employees should refer to their collective bargaining agreement for details specific to their benefits.
About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit www.TEGNA.com.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [redacted]

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