Marketing Strategist

Job Title: Marketing Strategist
Location: Atlanta, GA
Department: Marketing

Job Overview:

We are seeking an innovative and results-driven Marketing Strategist to lead the development and execution of comprehensive marketing strategies that align with our business objectives. The ideal candidate will have a strong understanding of market trends, consumer behavior, and digital marketing tactics, with a proven track record in driving brand awareness, engagement, and revenue growth.
Key Responsibilities:

• Strategic Planning: Develop and implement data-driven marketing strategies to achieve company goals, including brand positioning, customer acquisition, and retention.
• Market Research & Analysis: Conduct market research, analyze industry trends, and evaluate competitive landscapes to identify opportunities for growth.
• Campaign Management: Lead multi-channel marketing campaigns across digital and traditional platforms, ensuring consistent messaging and brand alignment.
• Performance Monitoring: Track and analyze campaign performance metrics, making data-driven recommendations for optimization and improvement.
• Customer Insights: Utilize customer feedback and data analytics to refine marketing strategies and improve the overall customer experience.
• Budget Management: Oversee marketing budgets, ensuring effective allocation of resources for maximum ROI.
• Collaboration: Work closely with sales, product, and creative teams to align marketing efforts with business objectives and drive integrated marketing initiatives.

Qualifications:

• Strong analytical skills and the ability to interpret complex data.
• Excellent understanding of digital marketing channels (SEO, PPC, social media, email marketing).
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Proficiency in marketing analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
• Experience with project management and marketing automation software.