Marketing Strategist

Job Title: Marketing Strategist

Location: Austin, TX

Job Type: Full-time
Job Overview:

We are seeking a results-driven, innovative Marketing Strategist to join our team. The Marketing Strategist will be responsible for developing and implementing high-impact marketing strategies that drive brand awareness, customer engagement, and revenue growth. The ideal candidate is an analytical and creative thinker with a strong understanding of market trends, consumer behavior, and digital marketing tactics.
Key Responsibilities:

1. Strategic Planning and Development:
   
   • Design and execute comprehensive marketing strategies to achieve business goals.
   • Conduct in-depth market research and competitive analysis to identify trends, target audiences, and new opportunities.
   • Collaborate with cross-functional teams (sales, product development, etc.) to ensure alignment and a consistent brand message.
2. Campaign Management:
   
   • Plan, manage, and optimize marketing campaigns across digital and traditional channels, including social media, email, content, SEO, PPC, and events.
   • Set key performance indicators (KPIs) and track campaign success using data-driven insights to make necessary adjustments.
   • Experiment with new marketing channels, tactics, and tools to improve campaign effectiveness.
3. Data Analysis and Reporting:
   
   • Analyze marketing data to assess campaign effectiveness and ROI.
   • Generate detailed reports with insights and recommendations for future campaigns.
   • Regularly review and refine strategies based on performance metrics.
4. Brand Positioning and Development:
   
   • Maintain and enhance the brand's positioning within the market, ensuring consistency across all channels.
   • Support in developing brand messaging that differentiates the brand from competitors and aligns with consumer expectations.
5. Stakeholder Communication:
   
   • Present strategies, results, and marketing recommendations to key stakeholders.
   • Build strong relationships across departments to ensure marketing initiatives are supported organization-wide.

Qualifications:

• Strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing.
• Excellent analytical skills and proficiency with analytics tools (e.g., Google Analytics, CRM software, etc.).
• Creative thinker with a strong ability to translate business objectives into actionable marketing plans.
• Exceptional communication skills, both verbal and written, with the ability to present data and strategy clearly.
• Highly organized, with a demonstrated ability to manage multiple projects and meet deadlines.