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Newell Brands

Associate Brand Manager, Coleman (Global)

Newell Brands, Atlanta, GA, United States

Job ID: 2289

Alternate Locations:

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.

Position Summary:

The Associate Brand Manager, Global Brand Management position on Coleman will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.

  • Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda

  • Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets

  • Manage several brand projects and ensure delivery on time and in full

  • Help build and distribute core launch assets and other marketing content to be utilized globally

  • Support global brand leaders

Key Responsibilities:

  • Be a key liaison between the global team and regions/countries

  • Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made

  • Lead development of core brand assets and ensure availability to regions and countries as needed

  • Lead packaging design process for new item launches

  • Assist and sometimes lead global innovation projects to deliver on time and in full

  • Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market

  • Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target

  • Understand global competitive landscape and provide insights and data to support key recommendations on how to drive share growth

  • Be a true steward and power user of the data

  • Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management

  • Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance

  • Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language (VBL) across all branded elements

  • Contribute to post mortem analyses that identify growth opportunities for future launches; help embed the learning into the company

Required Experience/Qualifications:

  • A four-year college degree

  • 2+ years of prior experience in brand management, marketing, or related roles is preferred.

  • Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results

  • Strong understanding of marketing principles.

  • Analytical mindset with the ability to interpret data and develop insights.

  • Creative thinking and problem-solving skills.

  • Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

  • Strong communication skills, written and oral.

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.

  • Up to 10% travel potential.

  • Fluent in English.

  • Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.