Communications Manager, Website

At Doctors of BC our visionis to promote a social, economic, and political climate in which members can provide the citizens of BC with the highest standard of health care, while achieving maximum professional satisfaction and fair economic reward.

Together, we make a difference so our doctors can make theirs.Join us today!

THE JOB: Communications Manager, Website

The starting salary range falls within the minimum to mid-point of the salary range.

Starting Salary Range: $80,067 - $100,083

Reporting to the Senior Communications Manager, Digital and Marketing, the Communications Manager, Website is pivotal in overseeing the operation and governance of Doctors of BC's web presence. This role ensures that our web platforms effectively communicate and engage with our audience while aligning with our brand and accessibility standards.

KEY RESPONSIBILITIES:

Strategic Communication, and Content Oversight:

• Develop and execute a content strategy that ensures all website content reflects the organization's voice, aligns with web writing and SEO standards, and meets strategic communication goals.
• Oversee content creation, design, management, and the publication calendar to ensure fresh and relevant content that engages the audience and meets organizational goals and standards.
• Collaborate with the Communications team and subject matter experts to integrate marketing campaigns and initiatives into the website seamlessly.
• Act as the organization's website steward, ensuring that all projects and processes align with the established website governance model.

Collaboration and Partnership:

• Act as the primary liaison between the Communications department and Technology to ensure cohesive web presence and functionality.
• Work closely with internal and external web developers to ensure that website updates and projects are aligned with communication objective, technical standards and are executed efficiently.
• Foster strong relationships with subject matter experts, external agencies and technology partners to enhance web content and user engagement.

Leadership and Team Management:

• Lead a team of communications professionals, fostering a culture of innovation, collaboration, and high performance.
• Responsible for the professional development, coaching, and performance management of the team.

Analytics and Performance Monitoring:

• Establish performance metrics and KPIs that align with the organization's strategic direction.
• Utilize analytics tools to monitor, assess, and report on website performance and user engagement.
• Translate data insights into actionable changes that drive traffic, improve user flow and improve content effectiveness.

User Experience and Accessibility:

• Ensure that the website adheres to the latest accessibility standards and provides an excellent user experience.
• Keep updated with best practices in user engagement and apply these to enhance the website's effectiveness.

WHAT SUCCESS LOOKS LIKE

Leading Through People (B):

• Works with team members to assess developmental needs and provide necessary support and expertise.
• Develops awareness of personal leadership style.
• Ability to identify situations needing attention and is confident stepping in as a mediator if needed.
• Informs team of the reasoning behind decision making to foster trust and stability within the team.

Leading Through Vision (B):

• Quickly immerses self in new ideas, supporting change initiatives by following new directions and providing appropriate information.
• Continuously asks for feedback and ideas on how to do a better job and tries new approaches.
• Sets and keeps team accountable for short, medium and long term team goals.
• Participates in change initiatives by implementing new directions and providing appropriate information and feedback.

Leading to Deliver (B):

• Encourages self-discipline within the team and detail-based decision making.
• Ability to identify processes within areas of responsibility to draft procedures that comply.
• Seeks guidance on aspects of processes that are out of immediate scope.
• Makes decisions based upon all relevant details and accepts responsibility for the effective delivery of service.
• Understands organizational and initiatives' values, goals and strategies and how they align with and guide daily operations.

Leading With Drive (B):

• Exhibits drive and determinations to reach a desired outcome without getting discouraged.
• Assertive and forthright with data that supports their views, and ensures presentations and negotiations are based on sound business logic.
• Continuously measures results against agreed upon timelines and makes decisions in a timely manner.

Doctors of BC Team Member: Approaches work with a collaborative spirit recognizing we are better together. Embraces change, provides excellence in service and is accountable for their results and helping others achieve theirs. Does the right thing, not the easy thing. Speaks openly and honestly to tackle tough challenges and enrich relationships. Balances hard work with fun and is genuinely friendly and committed to other's wellbeing.

WHAT YOU BRING

• Bachelor's degree in New Media, Marketing, Communication, or a similar field with an emphasis on web management.
• Over 5 years of experience in a web management role, with a strong understanding of web writing, content management systems (Drupal and WordPress), user experience and digital marketing.

• A collaborative mindset and creative problem-solving abilities, underscored by a commitment to continuous learning and improvement.

• Demonstrated skill in using website analytics, SEO, Drupal, and Google tools effectively.
• Proven leadership in managing and developing teams, with the ability to execute projects and foster cross-departmental collaboration efficiently.

• Excellent communication and interpersonal skills to engage diverse stakeholders.

Doctors of BC celebrates diversity, challenges inequality, and is committed to sustaining an inclusive and diverse community. We do not discriminate on the basis of age, disability, gender identity, marital and civil partnership status, pregnancy and maternity, race, religion or belief, sex, sexual orientation, socio-economic background, political beliefs and affiliations, family circumstances, or any other irrelevant distinction.