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TikTok

TikTok LIVE - Operations Lead - SMB Service

TikTok, Los Angeles, CA


Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides robust and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

Responsibilities
- Manage the local team and take responsibility for the overall goals, while coordinating with local PR/GR/Legal and other cross-functional teams, addressing local risks and challenges.
- Recruit potential SMB streamers, including converting platform creators into streamers and attracting external merchants to TT.
- Oversee the cold start and basic operational SOP for merchant livestreams, ensuring basic retention and business operations.
- Manage merchant performance, including stream duration and activity for content consumption, as well as tracking leads towards business targets.
- Educate, train, and communicate product capabilities, campaigns, and features to merchants.

Qualifications

Minimum Qualifications
- Over 2 years of team management experience.
- Strong analytical skills, data-driven mindset, and a passion for live content.
- Excellent communication and interpersonal skills, adaptable to an international and diverse environment.
- Bachelor's degree.

Preferred Qualifications
- Experience with live streaming, content operations, or leads gen operation.
- Established connections with Live creators, celebrities, or content influencers.
- 3-5 years in content operations, data analysis, or related fields, preferably within the tech industry.
- Strong project management and cross-functional collaboration skills.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2