Director of Growth Marketing - University Communications and Marketing

Description

Position Summary:

Lipscomb University is seeking a highly skilled Director of Growth Marketing to spearhead strategies and plans to drive growth, enhance brand awareness, and foster engagement through an effective and robust digital marketing presence. This role involves a blend of creative marketing initiatives across all digital platforms. The ideal candidate will have a strong commitment to the University's mission and future aspirations, possess extensive experience in digital marketing, and demonstrate exceptional leadership and organizational skills.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to promote the University's programs and initiatives.
• Manage university websites, including content creation, reporting, integrations, training, best practices, and SEO strategies.
• Oversee and maximize the results of in-house and outsourced paid digital advertising campaigns.
• Lead, inspire, and develop a team of digital marketing professionals, fostering a collaborative and high-performance work environment.
• Identifying and tapping into new growth opportunities, optimizing marketing channels, and aligning marketing efforts with Lipscomb's strategic plan and growth goals.
• Leverage AI tools and technologies to enhance the performance of digital platforms and drive personalized marketing strategies.
• Develop clear and effective proposals and scope of work documents for digital marketing initiatives.
• Set up, enhance, and interpret tracking and reporting to optimize digital marketing performance and KPIs. Analyze and interpret data to provide actionable insights and improve ROI.
• Develop strategic direction, goals, plans, in-depth cycle reports, and policies for digital marketing.
• Ensure all digital marketing activities adhere to the highest standards of ethics, confidentiality, and professionalism.
• Build and maintain strong relationships with digital marketing vendors and cross-campus partners. Communicate effectively with diverse constituencies, presenting ideas, data, and best practices clearly and professionally.
• Demonstrate flexibility and adaptability in response to changing priorities and responsibilities.
• Oversee digital marketing budget and spend.

Required Experience:

• Management of complex websites, including content management systems (preferably Drupal) and integrations (CRM systems, analytics and tracking, data privacy tools).
• In-depth knowledge of web content, design, usability, SEO principles, and best practices for optimal user experience.
• Extensive experience with digital marketing tools, including Google Analytics, Google Tag Manager, Looker Studio (or similar), Semrush (or similar), SuperMetrics (or similar), and VWO (or similar).
• Management of multichannel, short and long-term in-house and outsourced paid digital advertising campaigns.
• Supervisory and leadership experience.
• Navigating the evolving AI landscape and utilizing AI to enhance digital platform performance.
• Developing digital marketing strategies for websites and advertising campaigns, crafting clear and effective proposals and scope of work documents.
• Setting up and interpreting tracking, reporting dashboards, and website analytics to optimize performance and KPIs.
• Proven expertise in communication and marketing principles, with the ability to leverage technical tools for effective campaigns.
• Minimum 5-7 years of experience in a digital marketing leadership role.
• A bachelor's degree in marketing, digital marketing, communications, or a related field.

Required Skills:

• Highly collaborative and energetic, with a commitment to ethics, confidentiality, and professionalism.
• Excellent organizational skills and attention to detail.
• Strong oral and written communication skills.
• Superior analytical skills for data interpretation and actionable insights to improve ROI.
• Results-driven, capable of working well with diverse groups and building relationships.
• Excellent problem-solving abilities.
• Flexible and able to take on new responsibilities as priorities change.
• Comfortable shifting quickly between strategic and tactical work modes.

If you meet the requirements above and are passionate about digital marketing, driving growth, and innovation, we encourage you to apply and join us in shaping the future of Lipscomb University.

Qualifications
Education Bachelors of Marketing (required)
Experience 5 - 7 years: Minimum 5-7 years of experience in a digital marketing leadership role. (required)