Marketing Director - Property Management
TI Communities, Irving, TX, United States
Location: TI Communities Corporate Office - 1125 Executive Cir #100, Irving, TX 75038
Employment Duration: Full Time (M-Th In-person, Remote Fridays)
Salary: Starting at $95,000/year + housing discount + bonus eligibility + benefits + 401K matching
***Must Have Experience in Multi-Family / Property Management***
At TI Communities, we are committed to creating vibrant and thriving communities that enhance the lives of our residents. We specialize in managing residential properties that provide exceptional living experiences. With a strong focus on quality, innovation, and sustainability, we strive to be a leader in the real estate industry.
Position Summary
As our Marketing Director, you will lead high-impact marketing initiatives that amplify brand presence, drive traffic, and occupancy, and enhance customer engagement across our multi-family housing portfolio. Reporting to the Vice President, you will play a critical role in shaping our brand voice, supporting leasing efforts, and delivering measurable results. This role is perfect for a marketing professional who thrives in a fast-paced, mission-driven environment. By aligning marketing initiatives with our values and revenue goals, the Associate Marketing Director will contribute to building vibrant, thriving communities where residents feel at home.
Key Responsibilities:
- Lead the implementation of dynamic marketing campaigns from ideation to execution, owning results at every stage.
- Develop and deploy a comprehensive digital marketing strategy to increase brand awareness, boost community engagement, and drive leads to our website and leasing offices.
- Create and oversee engaging content across all channels-including websites, social media, email, and property-specific materials-to enhance the customer journey.
- Optimize property websites for SEO and user experience to improve lead generation.
- Collaborate closely with Operations to align marketing strategies with revenue and leasing objectives, enhancing lead quality and traffic.
- Coordinate the production and distribution of marketing materials, ensuring brand standards are met across all digital and print collateral.
- Build and maintain strategic relationships with industry partners, agencies, and vendors.
- Track, analyze, and report on key marketing metrics, delivering insights and actionable recommendations to senior leadership.
- Manage the marketing budget, making allocation recommendations to maximize impact and ROI.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 5+ years of marketing experience (must have 2+ years of experience in multi-family), with expertise in online advertising, brand management, and lead generation.
- Strong copywriting skills and a proven track record of creating compelling digital and print content.
- In-depth knowledge of SEO, SEM, and user experience principles for effective website optimization.
- Exceptional organizational, leadership, and interpersonal skills.
- Bilingual Spanish Preferred.
- Competitive pay, bonus eligibility.
- Housing discount.
- Medical, Dental, and Vision insurance.
- 401k Matching.
- Unlimited paid time off.
- Company paid holidays.
- Team referral bonuses.
- Good work-life balance.
- Opportunity for growth.
- Instill Hope
- Expect Excellence
- Inspire Service
- Embody Integrity
- Exude Joy
Join Us
Become a part of TI Communities and contribute to a team that values collaboration, growth, and community impact. Here, you will have the opportunity to lead with passion, creativity, and purpose while contributing to the growth of our organization.
TI Communities is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#HP