Encamp
Product Marketing Lead
Encamp, Indianapolis, IN, United States
Your next adventure starts at Encamp.
Encamp is on a mission to create a world where good for business is good for the environment. And we're doing it with a modern first-of-its-kind SaaS platform for environmental compliance.
About the role
As our Product Marketing Lead, you will develop product messaging and go-to-market strategy for our environmental compliance software. You'll lead product launches, create sales enablement materials, and collaborate across teams to drive product adoption, increase win rates, and shorten sales cycles.
What you'll do
Ready to join us around the campfire?
Come join a team of trailblazers making a BIG difference in the environmental programs for more than 20k facilities around the United States. We're on a mission to create a world where good for business is good for the environment.
At Encamp, we believe we are better together - all of us, whatever our race, ethnicity, sexual orientation, age or physical ability. We strive to create an environment that encourages and celebrates diverse voices, backgrounds, and experiences. A cornerstone of our culture is the ability to bring their full, authentic selves to work every day. Encamp is committed to unbiased hiring practices and achieving minority representation above community averages.
We encourage you to apply, even if you don't have specific experience in our space. We value your ability to grow, your flexibility, and your mindset.
In the interest of full transparency, the salary for this role will be $130,000 - $170,000.
Encamp is on a mission to create a world where good for business is good for the environment. And we're doing it with a modern first-of-its-kind SaaS platform for environmental compliance.
About the role
As our Product Marketing Lead, you will develop product messaging and go-to-market strategy for our environmental compliance software. You'll lead product launches, create sales enablement materials, and collaborate across teams to drive product adoption, increase win rates, and shorten sales cycles.
What you'll do
- Developing compelling, differentiated product messaging and positioning based on market research, customer insights, and a deep understanding of the environmental compliance space.
- Leading product launches and delivering collateral that reflects our product's value and differentiates us from our competition.
- Collaborating across marketing, product, customer success, and sales teams to align messaging and ensure the success of cross-functional projects.
- Translating complex technical and compliance information into clear, customer-facing language that resonates with our target audience.
- Enabling the sales team with the tools they need to succeed, including product insights, competitive analysis, battle cards, and sales enablement materials.
- You'll have an entrepreneurial mindset with experience working in a SaaS-based startup with the ability to manage ambiguity.
- 6+ years of experience in product marketing, solutions marketing, or product management, ideally with an enterprise or upmarket focus.
- Experience in developing and executing pricing and packaging strategies for SaaS products, with a proven track record of optimizing revenue and aligning offerings with customer needs and market demands.
- Ability to influence senior executives and build trust and mutual respect across functions and all levels of the organization.
- Experience transitioning multiple point products to a unified platform approach, showcasing the integrated value and increasing customer adoption.
- Proven success in creating product marketing strategies that drive adoption and lead to increased win rates and shorter sales cycles
- Excellent communication and presentation skills with the ability to simplify complex topics.
- Competitive salary and benefits, including medical, dental, vision, 401k match, and responsible Paid Time Off
- A flexible, remote-first culture with an allowance to support your remote work setup
- A high-end laptop
- Share in our success - you'll have a significant personal impact on the team and the ability to earn equity
- Parental leave - we know how important it is to spend time with your new family!
- Sustainable 1:1s, focused on not only your growth as an employee, but in your career
- Get together at in-person Encamp Summits to share our wins and build community
- Work with a brilliant team of people that share your values and passion
Ready to join us around the campfire?
Come join a team of trailblazers making a BIG difference in the environmental programs for more than 20k facilities around the United States. We're on a mission to create a world where good for business is good for the environment.
At Encamp, we believe we are better together - all of us, whatever our race, ethnicity, sexual orientation, age or physical ability. We strive to create an environment that encourages and celebrates diverse voices, backgrounds, and experiences. A cornerstone of our culture is the ability to bring their full, authentic selves to work every day. Encamp is committed to unbiased hiring practices and achieving minority representation above community averages.
We encourage you to apply, even if you don't have specific experience in our space. We value your ability to grow, your flexibility, and your mindset.
In the interest of full transparency, the salary for this role will be $130,000 - $170,000.