Social Media Strategy Team Leader

We're looking for a Social Media Strategy Team Leader to join a digital publishing house that owns and operates a collection of highly successful humor and entertainment websites.

Job Focus & Responsibilities

The candidate will develop and lead a team focusing on selected social channels, concentrating primarily on Snapchat, Instagram and TikTok. The Candidate will be responsible for creating the strategy, operational plan, team assembly and eventual execution, to develop and rapidly grow those channels across all of the company's brands and beyond.

An ideal candidate will be comfortable in a fast pace, high demand working environment, with proven experience successfully growing emerging social channels.

Day-to-Day Responsibilities:

• Strategy and go to market across various emerging social channels
• Building, mentoring and training a dedicated social team
• Identifying channels, or individual social influencers, for purposes of collaboration and/or acquisition
• Support selected revenue initiatives to be executed through social channels
• Define KPIs for channel and community growth, monitor, report on performance, and adjust strategies to achieve objectives

Qualifications:

• Minimum of 3+ years of experience in managing and growing social channels/communities
• Exceptional grasp of social media and GenZ / millennial culture
• Strong leadership and entrepreneurship skills
• Experience working in a collaborative, cross-company culture
• Hands-on experience leading channels with at least 2 of the selected social platforms - Instagram, Snapchat, TikTok
• Prior experience managing a team of contributors is a strong advantage