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Column

New Business, Vertical Solutions

Column, San Francisco, CA


About Column

For companies building financial technology and transforming the financial services space, the biggest bottleneck to their growth and innovation is often the underlying banks and infrastructure stack they rely on. We have spent our careers founding and scaling companies like Plaid, Square, SoFi, Blend, and Affirm, and have seen this problem firsthand - builders and developers needing to partner with traditional banks, and creating API and abstraction layers over the patchwork that is the bank, its core, and many other vendors. All of this results in a complex (and often expensive) banking supply chain involving a user, fintech, BaaS middleware provider, bank, core and the Federal Reserve.

At Column, we set out to simplify and fix this. We are a bank and a software company built from the ground up, offering builders and developers technology-forward banking solutions that cut out the hundreds of vendors, middleware providers, and abstraction layers. This means a safer, more transparent, and less costly banking supply chain. Come build with us!

About Vertical Solutions

As we progressed on this path, an intriguing trend emerged. We began to witness growing, organic demand from companies in specific (non-fintech) verticals. These businesses had intricate payment workflows leading to a variety of pain points, but were underserved by existing banks and software providers. These legacy incumbents struggle because they lack the understanding of the nuances within each vertical market and have a huge gap in the technology required to address their critical pain points.

In response, we built Column Vertical Solutions: a new team, strategy, and application for our product suite that involves developing solutions and a go-to-market approach tailored to specific industry verticals. With this evolution, we're transitioning from solely a provider of infrastructure solutions to crafting our own comprehensive offerings, purpose-built to cater to the distinct needs of individual industries.

The opportunity

As a founding member of the New Business team for Column's Vertical Solutions business line, you'll represent Column externally to our prospective customers and the broader community. You'll be building the sales pipeline and ultimately winning the banking business of companies within specific industry verticals (e.g. real estate, legal, government). You'll have a role in shaping the vertical-specific sales playbooks and developing creative ways to position Column in different vertical markets. Success in this role means finding creative ways to reach new customers and build pipeline, speaking confidently about Column's products and differentiation, and developing resources to help close deals. You might be a great fit if you're scrappy, resilient, and are proactive about raising your hand to take on new challenges. We're looking for someone who is willing to roll up their sleeves, and who can quickly learn to do new things well without much handholding.

This is a critical role, not only because you'll be an early member of Column's Vertical Solutions team, but also because your success directly impacts the success of our business. Joining the team at this stage means you'll have the opportunity to get your hands dirty and launch yourself into a successful customer-centric career. This role reports to the General Manager of Vertical Solutions and is an in-person role, where you'll be expected to work out of our San Francisco Presidio-based office 3+ days a week.

What you'll do:
  • Generate sales pipeline by engaging with prospects daily via phone, email, in-person drop-ins and other various forms of outreach, qualifying opportunities, and maintaining meticulous documentation in Salesforce.
  • Research and find new accounts and contacts through a combination of events, industry conferences, online communities, LinkedIn and local publications.
  • Collaborate with Business and Sales stakeholders to develop and test compelling outbound campaigns and resources.
  • Help develop vertical-specific sales playbook and processes to set up Column for scaling the Vertical GTM team and bringing it to the next level.
  • Drive key aspects of the go-to-market motion, including closing deals.
  • Stay on top of the latest industry trends and the competitive landscape.
  • Perform day-to-day activities consistent with safe and sound business practices and regulatory requirements.

What you'll need to be successful:
  • At least 1 year of sales development experience with a track record of hitting and exceeding your quota.
  • Experience or a strong interest in selling into the SMB and mid-market segment.
  • Track record of scrappiness and running through walls to accomplish your goals.
  • Experience prospecting and proficiency using Salesforce, LinkedIn Sales Navigator, Apollo or similar tools.
  • Excellent written and verbal communication skills: you can easily develop a comfortable rapport with a variety of individuals, including executives.
  • Persistence: you see rejection as a learning opportunity and go the distance to exceed expectations
  • Strong attention to detail: you understand the importance of documentation and organization so nothing slips through the cracks.


What you'll get from us:
  • Comprehensive health, dental, and vision plans, including options that are 100% covered by Column for you and 50% covered for your dependents
  • FSA and HSA account options to enable use of pre-tax money for medical and dependent care expenses
  • 401k plan, including self-directed brokerage options
  • Flexible time-off policy - take the time off that you want and need to relax and recharge
  • 100% paid parental leave, including 16 weeks for birth mothers, 12 weeks for primary caregivers, and 8 weeks for secondary caregivers
  • Catered lunches and dinners for SF employees
  • Commuter benefits
  • Regular team building events, including annual offsite


Pay transparency

The annual US compensation range for this role is $85,000-130,000

The range provided is the role's On Target Earnings ("OTE") range, which is inclusive of base salary and incentive compensation. This range may be inclusive of several career levels at Column, and will be narrowed during the interview process based on a number of factors including, but not limited to, the candidate's skill sets, experience, licensure and certifications, location, and other business and organizational needs.

We look forward to hearing from you

Column is committed to working with the best and brightest people from the broadest talent pool possible. We value bringing together a team with different perspectives, educational backgrounds, and life experiences, and believe a diversity of ideas is what allows us to develop the best solutions. All qualified individuals are encouraged to apply.

If you need assistance or a reasonable accommodation during the application and recruiting process, please reach out to [redacted].

We participate in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program here.