Senior Director of Marketing

Company Overview: Printfresh is a fast-growing family-run e-commerce business specializing in sustainable and whimsical sleepwear and apparel. Known for our unique prints and combined with a commitment to quality, sustainability, and customer satisfaction, we have established ourselves as a leader in the sleepwear industry. As we continue to expand our reach, we are seeking a talented and collaborative Marketing Director to lead our marketing efforts and drive our brand's growth.

Position Overview: As the Senior Marketing Director at Printfresh, you will play a pivotal role in shaping and executing our long and short-term marketing strategies to drive brand awareness, customer engagement, and revenue growth. You will lead the marketing team, collaborate cross-functionally, and develop fun and unique campaigns that resonate with our beloved customers and fans.  This position reports directly to the CEO and is a part of the leadership team.

Responsibilities:

1. Key Areas of Oversight

• Paid Social advertising.
• Paid Search agency oversight.
• Retention Marketing (lead by Sr Mgr of Retention Marketing) (Email/SMS/Social community)
• Loyalty
• Organic Social
• Influencer Marketing  
• PR (via agency)
• Direct Mail (via agency)
• Affiliate Marketing (via agency)
• Brand Collaboration Marketing Efforts
• SEO Efforts (via agency)
• Landing page creation and collaboration for on

Marketing Strategy and Execution

• Oversee the development and execution of comprehensive marketing strategies across multiple channels, including digital, social media, email, and influencer marketing.
• Oversee Meta ad spend with agency support and manage digital advertising campaigns to drive customer acquisition, retention, and conversion.
• Collaborate with Creative and Merchandising to ensure consistent and cohesive messaging across all touchpoints.
• Stay updated on marketing trends and competitor strategies to keep Printfresh's brand presence innovative and compelling.

Team Leadership and Collaboration

• Lead and develop the marketing team, providing direction, feedback, and support to foster growth,innovation, and a positive and fulfilling work culture.
• Ability to build strong relationships with agency partners to ensure strong collaboration and performance results.
• Work closely with the VP of Merchandising to align on product launches, seasonal themes, and overall brand direction.

Data and Analytics

• Leverage analytics and reporting to track campaign performance and make data-driven optimizations.
• Support efforts to improve retention and customer lifetime value through targeted campaigns and effective segmentation.
• Identify areas of improvement in our analytics and reporting processes, enhancing our ability to measure marketing ROI accurately.

Customer Engagement and Retention

• Collaborate on the development of strategies to enhance customer retention, loyalty, and engagement, utilizing feedback loops from customer service insights.
• Oversee the execution of email and retargeting campaigns to maintain engagement and drive repeat purchases.
• Ensure the building and nurturing of relationships with influencers, partners, and customers to strengthen brand loyalty.

Brand Growth and Community Building

• Support the elevation of Printfresh's social media presence with a focus on authentic storytelling, brand values, and community engagement.
• Support new initiatives by building excitement and engagement across channels.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field preferred
• Proven track record of at least 10+ years in marketing roles, with at least 2 years in a leadership or directorial capacity.
• Prior experience managing a minimum $5M annual marketing budget.
• Experience in ecommerce marketing, preferably within the fashion or consumer goods industry.
• Strong understanding of digital marketing channels, including SEO, paid digital advertising, email marketing, social media, and content marketing.
• Excellent analytical skills and proficiency in using data to inform marketing strategies and decisions.
• Creative thinker with the ability to develop and execute innovative marketing campaigns.
• Exceptional leadership and team management skills, with the ability to motivate and guide a team.
• Effective communication and collaboration skills, with the ability to work cross-functionally.
• Results-driven mindset with a proven ability to drive revenue growth and achieve marketing goals.
• Familiarity with industry tools and platforms such as Google Analytics and marketing automation tools.
• Familiarity with EOS (Traction) model a plus, but not required. Training will be provided.

Benefits

• This is a full-time position in our Philadelphia office, with a hybrid schedule. In office days are Tuesday-Thursday. 
• Health benefits
• Paid time off 
• 401(K) plan with company match
• Employee discount