Dow Jones
Product Strategist
Dow Jones, New York, NY
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
Dow Jones' Product Strategy team is responsible for steering the overall go-to-market commercial strategy for Media & Marketing Sales (MMS). Our goal is to drive advertising revenue across Dow Jones products while delivering business outcomes for our clients.
The PS team is also responsible for educating and supporting sales in approaching the market as brand evangelists with expertise across all revenue-generating Dow Jones products.
The Product Strategist will support the overall goals of the Product Strategy team with a particular focus on Dow Jones' leadership position within the enterprise media, energy and business intelligence space. This includes producing high impact sales enablement materials for our high value clients.
The Product Strategist will collaborate across all MMS teams and have a unique seat at the table with our newsroom partners to develop new products, refine existing ones and set the roadmap for new commercial opportunities.
You Will:
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [redacted]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - Media Sales
Job Category:
General Management
Union Status:
Union role
Pay Range: $90,000 - $110,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
Dow Jones' Product Strategy team is responsible for steering the overall go-to-market commercial strategy for Media & Marketing Sales (MMS). Our goal is to drive advertising revenue across Dow Jones products while delivering business outcomes for our clients.
The PS team is also responsible for educating and supporting sales in approaching the market as brand evangelists with expertise across all revenue-generating Dow Jones products.
The Product Strategist will support the overall goals of the Product Strategy team with a particular focus on Dow Jones' leadership position within the enterprise media, energy and business intelligence space. This includes producing high impact sales enablement materials for our high value clients.
The Product Strategist will collaborate across all MMS teams and have a unique seat at the table with our newsroom partners to develop new products, refine existing ones and set the roadmap for new commercial opportunities.
You Will:
- Design and develop strategic narratives that highlight the unique value of DJ products for clients
- Distill complex ideas into accessible go to market materials including: general presentations, calendars, sell sheets and training resources.
- Support PS Directors by attending brainstorms, contributing a POV and ideas - always with a growth mindset
- Liaise with senior newsroom stakeholders in a professional and goal-oriented manner, respectful of the church and state boundaries between editorial and commercial teams
- Act as an internal brand champion and product SME to support sales, integrated marketing, and other client-facing teams
- Present the perspectives of our newsroom to sales, share the why & when to use products and how to best introduce into the media mix.
- Ensure suite of sales materials are accurate and up to date.
- Develop training sessions for newly created products
- 5+ years marketing experience
- Previous experience working for a publishing brand and/or client(s),
- Experience working across multiple mediums (ad tech, audio, video, events, immersive storytelling, linear tv, and/or social)
- An eye for design, understanding that visuals can help inform a narrative (e.g. proficient in at least one of the following: Photoshop, Illustrator, InDesign, Keynote)
- Excellent project management and time utilization skills
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [redacted]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - Media Sales
Job Category:
General Management
Union Status:
Union role
Pay Range: $90,000 - $110,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..