Digital Marketing Lead

Reporting to the Director, Partnerships, the Digital Marketing Lead will be responsible for leading and implementing digital marketing initiatives as part of the corporate Communications and Marketing team. The successful incumbent will develop and implement digital strategies that include marketing campaigns, analyze market trends, and track customer behaviour. Responsible for the day-to-day management of our digital marketing assets, which includes content creation and distribution on relevant platforms. This position requires an enthusiastic and motivated individual who has a passion for digital marketing and is motivated to get things done! The successful applicant will have an eye for detail, create marketing plans for multiple projects, and other related marketing tasks.

Key Roles and Responsibilities:

• Lead the development and implementation of digital marketing strategies aligned with organizational goals.

• Accountable for planning and executing online marketing campaigns across various channels, including but not limited to Linkedin, X, Meta.

• Responsible for the development and implementation of content strategy and creation, ensuring alignment with brand messaging.

• Responsible for gathering data and interpreting analytics to measure campaign effectiveness and align findings with the digital strategy and organizational strategy

• Develop marketing materials including but not limited to social media content, newsletter/magazine articles, presentations, web content, brochures, bulletins, and surveys.

• Lead social media management, monitor conversations, and track performance.

• Stay updated on industry trends and emerging technologies to implement innovative strategies.

• Lead cross functional collaboration with other departments to ensure alignment in marketing efforts.

• Other duties as assigned.

Experience, Skills & Qualifications:

• University degree in Communications, Public Relations, Marketing, or related discipline.

• Minimum of 5 years' experience leading digital marketing work including experience managing digital platforms.

• Proven success in leading the development and implementation of digital marketing strategies

• Strong ability to quickly build and maintain effective and productive working relationships in complex, multi-stakeholder healthcare environments.

• Proficiency in digital marketing tools and analytics platforms. Experience with Google Analytics 4 is an asset.

• Excellent communication and data analysis skills.

• Up to date knowledge of digital marketing trends and best practices.

• Experience using graphic design software is an asset.

• Experience in Healthcare or Not-for-Profit is an asset.

• Proficiency in the use of business application software including related website, social media, and word processing software. Experience with WordPress is an asset.

• Demonstrated ability to plan and write a broad range of documents and an ability to translate complex ideas and concepts into readable copy.

• Ability to work in a diverse and fluid working environment recognizing that different opinions and backgrounds can bring strength to the tasks at hand.

• Demonstrated experience working on projects related to health informatics at the regional and provincial level is an asset.

• Demonstrated experience organizing and maintaining effective project documentation.

• Exceptional analytical and problem-solving skills.

• Demonstrated ability in managing competing priorities and meeting tight deadlines.

• Strong attention to detail.