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Clover Park School District

Manager - Communications

Clover Park School District, Lakewood, WA, United States


A complete application will include submitting the following samples in which the applicant created or contributed to the development and/or implementation:

  • Writing sample
  • Printed or digital material/collateral (e.g., publication, communication plan)
A link to a portfolio can be provided on the resume or email samples to recruit@cloverpark.k12.wa.us.

Salary Range - $113,265 - $139,231/yr, plus benefits

Hours per Day - 8.0

Days per Year - 260

*Shift - 7:30am - 4:30pm

IDENTIFYING INFORMATION

Job Title:

Classification Level:

Communications Manager

Non-Represented - D

Reports to:

Working Title

Executive Director of Marketing and Community Relations

SUMMARY OF ASSIGNMENT

Under the supervision of the executive director of marketing and community relations, this position is responsible for managing the district's internal and external digital and print communications, including the district website and social media platforms; maintaining a continuous flow of information to the community and news media; providing answers to public inquiries and participating in community activities. This position supervises the communications coordinator in implementing communications related to the district's strategic plan and promotion of positive school and community relations. This position includes some general office management and special event planning.

ESSENTIAL FUNCTIONS
  • Manages print and digital communications, including preparing, editing and distributing Inside Schools, district publications for school elections, brochures, newsletters, leaflets, handbooks and other publications, and videos as needed. Ensures materials produced supports the district's strategic goals.
  • Supervises the communications coordinator in implementing communication strategies and tactics to support the communications program.
  • Manages video communications and promotional efforts, which involves story boarding, taping and editing that is aligned to brand standards.
  • Assists in preparing, implementing and tracking communication plans, which includes information about district plans, priorities, information and initiatives. Participates in data collection and analysis for communication program effectiveness.
  • Gathers and compiles data from district, state and federal guidelines and other resources to create appropriate written and digital communications for stakeholders.
  • Builds and maintains positive relationships with district staff, administration and community.
  • Coordinates appropriate content for the district's website, and monitors school and department websites for accuracy.
  • Coordinates district events and recognitions, including Employee of the Year process and retiree event.
  • Helps establish and maintain communication with the media and prepare news releases as assigned. Serves as back-up district spokesperson for media inquiries.
  • Helps establish and maintain communications with community organizations as assigned. Maintains department databases and contact lists.
  • Manages, monitors and provides information for the district's social media platforms, ensuring information is integrated with other communication channels.
  • Presents information regarding the district, its programs and services to internal and external groups and organizations, as assigned.
The essential functions listed above are not exhaustive and may be supplemented as necessary. The position may perform a variety of non-essential functions consistent with the scope and intent of the position.

MINIMUM QUALIFICATIONS

Education and Experience
  • Bachelor's degree or equivalent training and experience in English, journalism, communications or related field, and
  • Three (3) to five (5) years of public relations or marketing experience, including writing for publication.
Required Knowledge, Skills and Abilities
  • Demonstrated effective communication skills which exhibit openness, warmth and a willingness to pursue story leads and address the concerns of community, families, employees and students.
  • Ability to effectively communicate in oral and written form clearly and succinctly according to the Associated Press Stylebook.
  • Ability to work under pressure and be entrusted with confidential and sensitive information.
  • Knowledge of diverse academic, socioeconomic, cultural and ethnic backgrounds of the community's citizens.
  • Knowledge of school operations and procedures.
  • Ability to be an attentive and accurate listener.
  • Demonstrated abilities in marketing communication, special events organization and photography.
  • Ability to take initiative, work independently with minimal supervision, and work effectively within a team environment.
  • Skill in written media, writing news releases/staff newsletter articles and advertising. Ability to perform desktop publishing and proficient knowledge and experience operating a personal computer and Microsoft Office Suite.
  • Skill in advertising.
  • Skill in establishing and maintaining effective working relationships with a wide variety of others.
Certification and Licenses
  • None.
DESIRABLE QUALIFICATIONS
  • Five (5) years of experience preferred
  • Previous experience in marketing through social media
  • Bilingual (Spanish)


WORKING CONDITIONS

Work is performed in an office environment. Required to travel to various school and community sites. Must be able to use fingers, hands, and arms; listen carefully while filtering out normal office noise; see clearly; sit, stand, walk, twist, bend, reach, push, and pull with normal effort; lift 25 pounds. Prolonged exposure to video terminal display, as well as exposure to normal office equipment and their chemicals, such as copier, fax machine, telephone, etc. Required to attend after-hours meetings and events, including weekend work as necessary. Required to represent the District on potentially sensitive and controversial matters. Required to occasionally deal with distraught, angry or hostile individuals. Required to travel to various sites.

FLSA: Exempt AFFILIATION: Non-represented

JOB CLASS: Professional WORK YEAR: 260 days

CONDITIONS OF EMPLOYMENT

text-decoration-color: initial">Employment with Clover Park School District is conditional pending completion of a Washington State Patrol and Federal Bureau of Investigation fingerprint background check as required by RCW28A.400.303. (NOTE: All associated background check fees are the employee's responsibility.) The fingerprint scan must be completed prior to the first day of employment.

INSURANCE BENEFITS

Employees who are anticipated to work 630 hours during the school year (September 1 through August 31) are eligible for medical, dental, vision, long term disability, and basic life insurance benefits. Clover Park School District benefits are administered by the Washington State Healthcare Authority under the School Employees Benefits Board (SEBB). Click on the link https://www.hca.wa.gov/employee-retiree-benefits/school-employees for information on available benefit options.

RETIREMENT AND DEFERRED COMPENSATION

Eligible employees are required to be a member of the Washington State Department of Retirement System Plan. For eligibility information, check on the link to the Department of Retirement Systems' website.

Employees also have the ability to participate in tax deferred 403(b) and 457 Deferred Compensation Plan (DCP). These are supplemental retirement savings programs that allows you control over the amount of pretax salary dollars you defer as well as the flexibility to choose between multiple investment options.

Click on the link https://www.drs.wa.gov/plan/dcp/ for information on 457 plan (DCP) with the Department of Retirement Systems.

To enroll in an eligible 403(b) plan, employees must consult with their own financial planner that is an approved vendor.

Equal Opportunity Employer

Clover Park School District does not discriminate in any programs or activities on the basis of sex, race, creed, religion, color, national origin, age, veteran or military status, sexual orientation, gender expression or identity, disability, or the use of a trained dog guide or service animal, and provides equal access to the Boy Scouts and other designated youth groups. Address correspondence to one of the following individuals who have been designated to handle questions and complaints of alleged discrimination at Clover Park School District, 10903 Gravelly Lake Dr., SW, Lakewood, WA 98499-1341: Title IX Coordinator, Greg Davis, Executive Director for Student Services (253) 583-5154, Section 504/ADA Coordinator, Greg Davis, Executive Director for Student Services (253) 583-5154, Civil Rights Compliance Coordinator, Greg Davis, Executive Director for Student Services (253) 583-5154