Communications and Marketing Analyst

Join a friendly, supportive, and fun work culture where high standards are valued! The Cordova Recreation and Park District (CRPD) is seeking a Communications and Marketing Analyst with the responsibility to create brand awareness, promote District services and communicate essential information to the public. We are an award-winning agency that thrives on positive relationships and partnerships in our community. This is a full-time onsite position with a comprehensive benefits package that includes fully paid medical, dental, and vision for the employee and all eligible dependents. CRPD participates in the CalPERS Retirement System. Employees in this classification have the option of working a 9/80 schedule. (a two-workweek schedule of eight 9-hour days, one 8-hour day, and one day off) *First-round interviews will tentatively take place the week of December 9, 2024. Who We Are Established in 1958, Cordova Recreation and Park District (CRPD) is an independent special district governed by an elected Board of Directors. We provide quality recreational programs, parks and services for our diverse and growing region. We currently operate over 47 parks and facilities across more than 600 acres of urban and open space. We also operate Cordova Golf Course which is a full-service 18-Hole course with a lighted driving range, pro-shop and lessons from PGA professionals. We host dozens of events throughout the year and provide athletic, educational and creative outlets for children and adults of all ages. Who We Serve We proudly serve communities within Sacramento County including the City of Rancho Cordova and the communities of Gold River, Larchmont, Mather, Riviera East, Rosemont and additional unincorporated portions of Sacramento County. Learn more about Who We Are at cordovarpd.gov/about-us/!* Summary Description Under general direction of the Communications Manager, develops the internal and external communications strategy,promotes District services and curates informational content across various digital and print platforms,and builds awareness of the District's brand; works with the Recreation Department, including building the strategy behind special event engagement with the community; leads the Districts volunteer program; and may oversee, monitor, and/or direct the work of lower level personnel. Distinguishing Characteristics The Communications and Marketing Analyst is responsible for developing, managing, and coordinating policies, programs, and financial operations of a complex organization. This classification is distinguished from the Community Relations Coordinator by the difficulty and complexity of duties, oversight of projects, and supervision of staff. Incumbents in this class exercise decision-making authority. Essential Functions The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices. Develop communication and marketing strategies both internal and external; develop a variety of graphics, flyers, and signs to promote District messaging. Serve as the project manager for all communication needs, including but not limited to recreation guides, brochures, banners, digital newsletters, print news articles, and various communications to staff and the public. Work closely with other departments to identify and optimize communication opportunities, promote programs, events, parks, facilities, development, and other projects related to the communications plan. Public Relations: Develop and implement informational and promotional materials over both print and digital platforms (i.e. website, social media, blog, email, print publications, press releases, e-newsletters, media advisories); serve as spokesper on for the District when needed or requested; coordinate campaigns and initiatives to promote the District. Guest/Customer Communications: Create general strategy and manage all guest service and general inquiries from the community via email and social media. Volunteer Coordination: Work with management staff to identify volunteer opportunities within the District and research volunteer needs and resource availability to craft solutions for departments; lead and administers the recruitment process by conducing outreach, advertisement, applicant screening and interviews, and selection. Media Relations: Build and maintain relationships with local media; pitch to media for coverage; manage on-site visits (familiarization tours); develop contacts, coordinate media interviews and serve as on-site media handler. Internal Communications: Build brand narrative around the District employee experience by highlighting the people and work culture on the CRPD Blog; create flyers and promotional materials for staff events; act as consult to support personnel policy development. Event Marketing: Assists in the coordination and implementation of District special events; lead preparations for attendance of non-District community events to promote District projects and services. Partnership and Sponsorship: Assist with the development and implementation of the District's sponsorship campaigns and plans strategies that identify product and target markets for sponsorship opportunities; ensure sponsorship and obligations are fulfilled including logo usage, recognition, placement and signage; manage sponsorship products and materials; act as a District liaison with various for consultants, partners, community groups, sponsors, etc. retained by the District to assist with communication and marketing messaging. Advertising: create, assist with design, and place advertising as appropriate within budget, matching key messages with target audiences using appropriate medium (print, trade publications, TV, radio). Data Analytics: Prepare financial and statistical reports related to event or program attendance and revenues; benchmark events, programs, and services; compile and analyze trends; prepare other reports and administrative materials. Participate in budget preparation and administration; prepares cost estimates for assigned area; submit justifications materials, supplies, and services as needed; monitor and control expenditures. Provide direction for contract graphic designers and produces graphics (flyers, posters) for various departments and teams. Serve as communications consultant for District staff. Potential role in supporting Geographic Information Systems (GIS) system adoption and related communications strategies. Prepare a variety of administrative reports, records, and correspondences that may be complex or sensitive. Assists with the Board packet preparation and serves as Board meeting backup fo