AEG
Manager - CRM (Salesforce)
AEG, Milwaukee, WI, United States
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Overview
As part of Business Analytics, the Manager-CRM (Salesforce) will focus on leveraging data-driven insights to improve our sales processes, marketing operations, and digital communications. This role will interface with internal stakeholders to manage the user base, facilitate lead generation processes, ensure data hygiene, build accurate reports, optimize revenue generation efforts, create Salesforce interface solutions, report critical needs and feature requests to the development team, and assist in training end users.
Core duties for this role include, but are not limited to:
Our Team
The Business Analytics and Fan Insights team is responsible for leveraging data, analytics, and research to improve the fan experience and to support the business operations of the Milwaukee Brewers. We collaborate with business unit leaders across the organization (including Sales, Marketing, Sponsorship, and In-Game Experience) to solve complex problems and to drive strategic improvements, always with the mantra "Cherish the Fan" at the center of our decision-making.
Our Pitch
You come here to make a difference. We are a purpose-led organization, focused on building an inclusive and engaging culture that fosters excellence, collaboration and ingenuity. We strive to be a model employer and cultivator of talent, empowering our teams to drive innovation through the inclusion of diverse thoughts, ideas and perspectives. We operate at the highest standard of excellence, investing in the development of our staff across all levels and embracing differences through a culture of respect and understanding.
We are proud to offer a highly competitive perks and benefits package including:
For more information about our Crew, other benefits and insight into our Club culture please visit our Careers Page.
Overview
As part of Business Analytics, the Manager-CRM (Salesforce) will focus on leveraging data-driven insights to improve our sales processes, marketing operations, and digital communications. This role will interface with internal stakeholders to manage the user base, facilitate lead generation processes, ensure data hygiene, build accurate reports, optimize revenue generation efforts, create Salesforce interface solutions, report critical needs and feature requests to the development team, and assist in training end users.
Core duties for this role include, but are not limited to:
- Oversee the efficient and proper usage of our CRM system Salesforce
- Continuously monitor and evaluate sales pipelines with a focus on driving lead generation
- Analyze campaign performance and deliver actionable insights to the leadership team
- Build custom and accurate reports and dashboards, both in Salesforce and Tableau
- Work with IT and Sales leaders to implement day-to-day administrative tasks in CRM system including lead distribution, workflows, system maintenance and customizations; identify opportunities to automate manual processes when possible
- Collaborate with others in Business Analytics, Ticket Sales, and Marketing to manage audience building for all digital communications, including email, text, and Ballpark App
- Maintain database for integrity and accuracy including cleansing and duplicate record management
- Proactively engage with Sales, Marketing, Partnerships and Finance leadership to define and document opportunities to improve the platform
- Develop training materials and provide training and support to Salesforce end-users
- Secondary aspects of this role include assisting with data migration into Salesforce and light UI development (working closely with the IT/backend development team)
Our Team
The Business Analytics and Fan Insights team is responsible for leveraging data, analytics, and research to improve the fan experience and to support the business operations of the Milwaukee Brewers. We collaborate with business unit leaders across the organization (including Sales, Marketing, Sponsorship, and In-Game Experience) to solve complex problems and to drive strategic improvements, always with the mantra "Cherish the Fan" at the center of our decision-making.
Our Pitch
You come here to make a difference. We are a purpose-led organization, focused on building an inclusive and engaging culture that fosters excellence, collaboration and ingenuity. We strive to be a model employer and cultivator of talent, empowering our teams to drive innovation through the inclusion of diverse thoughts, ideas and perspectives. We operate at the highest standard of excellence, investing in the development of our staff across all levels and embracing differences through a culture of respect and understanding.
We are proud to offer a highly competitive perks and benefits package including:
- Exceptional health and dental rates, and fully covered vision package
- 401(K) match and an additional annual contribution from the Club
- Unlimited vacation time
- 11 paid holidays
- Paid parental leave
- Collaborative recognition program and incentives
- Leadership development programming
- Online educational platform for personal and professional development
- Employee Resource Groups
- Employee Assistance Plan (EAP)
- Paid time off for volunteering
- Year-round diversity, equity and inclusion training and development
- Brewers Home Game tickets, promotional giveaways and other discounts!
For more information about our Crew, other benefits and insight into our Club culture please visit our Careers Page.