Lead Generation Specialist

Selectek is looking for a Lead Generation Specialist  responsible for identifying and cultivating potential leads for the sales team to pursue. Required: Bachelor’s degree in engineering, software development, computer science, business, marketing, or related field preferred. If degree is in business/finance, must demonstrate an interest in understanding of technology. Proven experience in lead generation, sales, or marketing role, preferably in a B2B environment. Excellent negotiation and persuasion abilities, including handling objections and positioning the value of the product. A solid understanding of the product and ability to articulate the benefits and features to potential clients. Strong analytical skills and ability to interpret data to drive insights and inform decision-making. Excellent communication and interpersonal skills, with the ability to engage and build rapport with prospects. Proficiency in CRM software and experience with lead management and tracking tools. Results-oriented mindset with a focus on driving measurable outcomes and achieving targets. Creative thinking and problem-solving skills, with the ability to adapt to changing market dynamics and customer needs. Self-motivated and proactive with the ability to work independently as well as collaborate effectively within a team environment. Goal-driven and focused on achieving targets is critical for success! Job Responsibilities: Lead Generation Strategy:  Develop and implement comprehensive lead generation strategies to identify and target potential customers within our key market segments. Research and Analysis:  Conduct market research and analysis to identify trends, opportunities, and potential leads. Utilize data-driven insights to refine lead generation tactics and maximize effectiveness. Outreach Campaigns:  Plan and execute targeted outreach campaigns across multiple channels, including email, social media, advertising, and networking events, to generate interest and engagement with our products or services. Content Development:  Collaborate with marketing teams to develop compelling content and messaging tailored to different audience segments and stages of the buyer's journey. Lead Qualification:  Evaluate and qualify inbound leads through proactive engagement and follow-up to ensure alignment with our target customer profile and readiness for sales engagement. CRM Management:  Maintain accurate and up-to-date records of lead interactions and activities in the CRM system, and effectively manage lead pipeline to drive conversion and optimize sales efficiency. Performance Tracking:  Monitor and analyze key metrics and KPIs related to lead generation activities to assess performance, identify areas for improvement, and optimize lead generation strategies accordingly. Collaboration:  Work closely with sales and marketing teams to align lead generation efforts with overall business objectives and ensure seamless handoff of qualified leads for further engagement and conversion. Sponsorship:  No Salary Range:  $65,000 Executed Sales Commission: 0.15% of generated lead value where the lead converts into a sale. Location of Job:  Alpharetta, GA (30005) Hours & Shift:  Monday - Friday: 7AM – 4PM with flexibility Overtime:  Some on occasion Travel:  No WFH/Remote: No (after 6 months, possibility of working hybrid) Work Attire:  Business casual Drug Screen/Drug Test:  Yes Please contact Lizzie Johns at 470-203-0754 or Ljohns@selectek.com for more details.