Director, Strategic Marketing

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

As Director, Strategic Marketing for Global Higher Education to Workforce (GHE), you will be a key member of the GHE team, with a focus on creating and implementing the strategies that brand our product offerings, drive learner, higher education, and workforce outcomes, and deliver on aggressive business launch and growth goals. You will report to the Managing Director, Global Higher Education to Workforce and be responsible for managing the GHE marketing team (and internal and external agencies, as appropriate) and driving execution on business objectives and strategies.

The Director, Strategic Marketing must be creative, strategic, and results-orient, with demonstrated success in a wide variety of marketing areas, including creative and brand, product and lifecycle marketing, and channel and customer acquisition. Across these areas, you must be rigorous in measuring results. This individual must be an owner and a “player coach” and be prepared to be a strategic leader as well as executing the strategy. This individual also must be a missionary, eager to drive products of lasting impact to our customers.

• Build and own the marketing and communications strategy to support business objectives for our learner and higher education stakeholders and products.

• Serve on the GHE Team, providing the marketing expertise needed on all business initiatives.

• Manage the marketing team to execute on the marketing strategy

• Manage the overall marketing roadmap and priorities for the team, while measuring output, performance, and ROI of all marketing initiatives

• Oversee key marketing functions and channels

• Ensure a high bar of quality and judgment that puts our best foot forward in marketing, owns the brand, and ensures direct reports and colleagues also adhere to that high bar.

• Adhere to ethical standards and comply with the laws and regulations applicable to your job function

• Detailed knowledge of current digital marketing strategies and tools, including SEO, channel marketing, funnel analytics, email/lifecycle marketing, etc.

• Experience leading a brand and managing product marketing.

• An understanding of modern CMS and UX

• Experience setting and measuring performance against content and channel metrics. Excellent aptitude for detail and accuracy and analytical skills.

• Ability to work independently, but also as a thought partner and collaborator across the team.

• 10+ years of marketing and brand experience, preferably with global scope and with a tech brand

• 3+ years of marcom / PR experience as an element or core component of role

• Preferred, though not required: Education and/or education technology experience. Proven experience in leading global brand marketing strategy across value chains including B2B and B2C

• Experience working as part of a leadership team and owning both marketing strategy and execution.

• Expertise building engaging online communities and creating content marketing based on data and research.

• Experience managing both direct marketing and channel strategy to indirectly influence customer behavior.

• Experience managing cross-functional teams to achieve marketing objectives, including data/analytics, product, etc.

• Bachelor’s Degree is required

#LI-NK1

#LI-REMOTE

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from

• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!

• Generous PTO and vacation time to balance your work and life

• Additional 8 hours of PTO for volunteer work

• Retirement plan (401(a)) and traditional Roth (403b) with company contribution

• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.

• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!

• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.