Lead Public Relations Associate

About ETS: ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide. The Lead Public Relations Associate is responsible for creating and implementing communications campaigns aligned with the business and mission objectives of ETS. Strong understanding of public relations strategy and tactics is critical, as is experience in content development and management, and digital and social media strategy. The ability to manage multiple priorities is essential to success in this role. Develop to improve public perception of ETS Develop and oversee delivery of key messages to target audiences through traditional and non-traditional earned media Position ETS positively with key external groups including higher education faculty and administration, policymakers, key education associations, press, and other opinion leaders Help inform ETS brand strategy bringing both strategic and tactical approaches to digital and social content, media relations, executive thought leadership and events. Actively engage, participate in and contribute to brand team planning and strategy efforts Develop working relationships with key media contacts Draft and disseminate content including press releases, media alerts, articles and other media for ETS newsroom, social media posts, social media content campaigns, video, infographic and other content types. Develop background materials and remarks for leadership in connection with media interviews, press briefings, conferences, business meetings, trips and other public events Oversee contracted PR agencies and vendors to ensure tactics are being executed in a manner consistent with established strategies, timelines and budgets Adhere to ethical standards and comply with the laws and regulations applicable to the job function Required Skills: Ability to create and implement a communications plan with international elements Excellent writing skills Strong interpersonal and consensus-building skills, a demonstrated ability to interact effectively with multiple internal and external stakeholders Ability to work non-traditional hours when necessary A commitment to working collaboratively as part of a cross-divisional team Knowledge of web-based technology and demonstrated use of social and media tools for content creation and brand journalism, media tracking, research, analysis, and targeted communications Experience with crisis management Experience in working with education issues; K-12 education a plus #LI-HYBRID #LI-NK1 Education: Bachelor’s degree in Communications, Marketing or related field Experience: 7 years of public relations/communications experience are required or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary Experience developing content and social media strategy Experience in media relations 7 years of experience in public relations and/or brand marketing, domestic and international, including a strong working knowledge of both traditional and social media engagement ETS believes in a Total Rewards philosophy for our employees, and they include: Health, Vision, Dental insurance plans to choose from Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access! Generous PTO and vacation time to balance your work and life Additional 8 hours of PTO for volunteer work Retirement plan (401(a)) and traditional Roth (403b) with company contribution Commuter Benefits, Pet Insurance, 1 year subscription to Calm App ETS is mission driven and action oriented Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees. How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you! Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice. ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.