Senior Product Manager - Digital

Peet’s Coffee, Inc. is a celebrated coffee brand with a large and growing business built on a solid brand foundation that cannot be bought – a superior product, a compelling and authentic heritage, and a passionate cult-like following.  We operate an omnichannel business – including a growing emphasis on our customers’ digital experience – with the mission to connect coffee enthusiasts with the highest quality products and unparalleled service. We are seeking a dynamic and innovative Senior Product Manager - Digital to drive the development and enhancement of our e-commerce websites and coffeebar mobile ordering apps (iOS and Android). OVERALL FUNCTION As a Senior Product Manager - Digital, you will drive the concept, design, and development of digital products for Peet’s websites, mobile apps, loyalty programs, and omnichannel ordering. You will collaborate with internal stakeholders, development teams, and external partners to deliver capabilities using agile methods. Additionally, you will help shape the strategy for Peet’s next-generation digital capabilities, requiring technical expertise, user experience insight, and a deep understanding of customer needs. This role reports to the Director of Digital Product Management and partners heavily with internal and external IT functions, Brand Marketing, Sales Channels (Retail, Direct to Consumer, Consumer Packaged Goods), Operations, and Customer Experience. ESSENTIAL RESPONSIBILITIES Opportunity Identification: Analyze market trends, user feedback, and business needs to propose and prioritize innovative features for websites and mobile apps. Understand consumer needs, identify market opportunities, and lead cross-functional teams to deliver exceptional digital experiences. Organize workshops, design strategies, and coordinate with teams for product development. Business Prioritization: Develop product vision, strategy, and roadmaps for the digital platforms, ensuring alignment with corporate goals, revenue objectives, and customer needs. Work closely with business teams to prioritize features based on impact. Aligns efforts across business areas, driving results and meeting strategic objectives. Coordinate with engineering teams to implement features supporting mobile ordering, loyalty programs, and e-commerce solutions. User Experience (UX) Design: Ensure the digital platforms offer a seamless and engaging user experience. Advocate for user-centered design principles and ensure the platforms meet or exceed customer expectations. Design all interaction diagrams, provide materials for all user tests, and develop solutions to all issues. Develop all customer wireframes and user cases. Development & Implementation: Coordinate product development, including workshops, strategy design, documentation, user testing, and cross-team collaboration. Facilitate feature development for websites and apps, coordinating with engineering, QA (Quality Assurance), and business units. Lead projects to completion by identifying roadblocks and working with business and technology partners. Manage communication, provide status updates, review project financials, conduct market research, and ensure product alignment with strategies and schedules. Customer Insights & Analytics: Use data and feedback to guide product decisions, analyzing behavior and engagement metrics to improve digital experiences. Monitor customer needs, industry trends, and adjust product roadmaps. Ensure high customer service standards, analyze requirements, track requests, and manage product defects for monthly releases.  Cross-Functional Collaboration: Work with marketing, sales, and customer support to align digital product initiatives with business goals. Facilitate communication and collaboration throughout the product lifecycle. Serve as liaison for scoping and requirements gathering with digital partners, coordinating engineering for mobile ordering, loyalty, and e-commerce solutions. Manage partnerships to ensure products meet customer needs from concept to delivery. Innovation & Trends: Drive innovation in digital products to support corporate strategies, focusing on omnichannel retail and differentiated experiences. Stay current with industry trends, emerging technologies, and best practices. Propose and implement innovative solutions, adapting plans to evolving business conditions. Serve as an expert in digital experience and product management, ensuring competitive and innovative digital platforms. Site optimization: Ensure the site is optimized to support the digital strategy, including search engine optimization (SEO) to deliver relevant traffic to our properties.  QUALIFICATIONS Minimum BA / BS degree from a four-year accredited university (advanced degree preferred). 5+ years of product management experience with customer-facing digital products, including websites and mobile apps (iOS and Android). Experience with digital technologies, media, e-commerce, payments, or subscription businesses. Proven experience managing eCommerce platforms, particularly Shopify, with a record of accomplishment of driving growth through optimized user journeys and conversion strategies. Strong understanding of ERP (Enterprise Resource Planning) systems, especially Dynamics 365, with the ability to align ERP functionalities with business processes to improve operational efficiency. Hands-on experience with mParticle, or other customer data platforms (CDPs), demonstrating the ability to unify data across systems and activate insights for personalized marketing. Proficient in using marketing automation tools to create, manage, and optimize multi-channel communication strategies that drive engagement and conversions. Skilled in analytics tools (e.g., Google Analytics, Heap) with data-driven decision-making abilities. Proficient in product management tools and methodologies like Agile and Scrum. Strong consulting skills with a proven track record of quality delivery, effective relationships, and experience in executive-level presentations. Demonstrated leadership and excellent project management skills, with the ability to manage multiple priorities, drive results independently, and thrive in collaborative environments. Exceptional written and verbal communication skills, with strong interpersonal abilities to collaborate with cross-functional teams and stakeholders. Possesses creative problem-solving skills and a customer-focused mindset. Has a deep desire to learn and improve by seeking, accepting, and acting on productive feedback Desire and ability to learn quickly and work in an agile development environment. Peet’s Home Office is a Hybrid worksite, which requires Home Office employees to work onsite 3 days per week.At Peet’s we hire the best people and are committed to supporting our employees and rewarding them for their work. The target annual base salary range for this position is  $125,000 - 178,000 . The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Peet’s offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.SummaryLocation: Emeryville, CaliforniaType: Full time