Digital Advertising Manager (Paid Social)

Closed Loop is a game-changing digital advertising agency that helps innovative companies like Calendly, Calm, Clover, and Rakuten maximize performance and achieve exceptional results through integrated paid media campaigns. We believe that happy employees create happy clients - it's part of the reason we were named by Ad Age as one of the Best Places to Work for the last 6 years.

As we evolve and expand our full-funnel digital capabilities, we are seeking a seasoned Digital Social Advertising Manager to join our growing and innovative team. You will work collaboratively across a variety of accounts within our portfolio of brands, serving as a subject matter expert and engaging with leads across other channel disciplines to craft unified, omni-channel strategies. Partnering with and reporting to our Director of Advertising, you'll be tasked with helping sell through our core philosophy of the intersection between brand and performance through best-in-class strategic media recommendations. So, if you thrive in a collaborative, entrepreneurial environment, are idea-driven, believe in a balance of data and human ingenuity, and are passionate about driving measurable results across the digital landscape, we want to hear from you!

This can be a fully remote position (U.S. only) or an in-office/hybrid position for those who live in the Greater Sacramento Area.

You Will:

• Plan, launch, and meticulously optimize our clients' digital advertising accounts with a focus on paid social channels
• Proactively monitor performance of accounts, identify opportunities for optimization and growth, and implement changes
• Manage client relationships including leading client meetings (typically video calls) and setting expectations via clear, concise communications
• Analyze account data using statistical skills, compile reports, and produce data visualizations
• Mentor Digital Advertising Specialists and assign tasks as needed
• Research and keep abreast of trends in paid social, paid search, and other digital advertising channels

You'll Have:

• 4+ years of experience managing paid advertising campaigns to specific ROI goals (e.g. lead generation, e-commerce sales, etc.)
• Hands-on experience in executing and optimizing campaigns on LinkedIn, Meta, TikTok, Pinterest, and Reddit
• Experience managing ALL facets of digital advertising campaigns and client relationships, including:
  • Campaign strategy, design, trafficking, and optimization
  • Audience development and testing strategy
  • Placement optimization
  • Budget planning
  • Ad development - text, static, and video
  • A/B test execution (both ads and landing pages)
  • Bid management
  • Reporting and analysis
  • Client meetings and continuous client relationship management
  • Offline conversion tracking (Meta/LinkedIn Conversions API, Google OCT, etc.) experience is a plus
• Experience managing e-commerce campaigns via social media channels is a definite plus, including:
  • Catalog management
  • Product feed optimization
  • Audience segmentation
  • Sales and conversion tracking
• Understanding of ad platform creative best practices
• Demonstrable experience with data analysis, data visualization, and presentation
• Experience using web analytic tools (Google Analytics, Omniture, etc.)
• Experience with pixel and tag management tools like Google Tag Manager
• Basic familiarity with marketing, automation, and CRM platforms like Salesforce, Marketo, Zapier, and Pardot
• Amazing project management and communication skills
• High proficiency in the Microsoft Office suite and the ability to quickly learn new software applications
• Zest for managing highly complex advertising accounts for multiple clients
• High level of professionalism, accountability, and personal responsibility
• Ability to travel to client sites and/or conferences on occasion
• Bachelor's Degree in Marketing, Business, or related field

What's in it for you:

• Competitive salary.
• Unlimited time-off policy.
• Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
• Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.
• Work with top-tier clients. We make a point of working with larger, growing brands that we find interesting. As a result, you get to focus your efforts on a couple of clients who are doing big things.
• Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of the brightest and most supportive people in our industry.

The salary range for this position is $75-$90k/year, DOE.

Interested? If you like what you see, please complete the application below, upload your resume, and provide us with your best cover letter. We actually read them! Please note that prior to any offer of employment, reference and background checks will be performed. Closed Loop is an Equal Opportunity Employer.