Team Leader, Digital Marketing

Position Summary

We are looking for a strategic, data-driven Digital Marketing Team Leader to lead our digital marketing team and execute our online marketing strategy. In this role, you will be responsible for managing digital campaigns, optimizing online channels, and improving overall digital performance to increase brand awareness and lead generation.

Responsibilities:

• Lead the creation and execution of a comprehensive digital marketing plan across various platforms, including SEO, SEM and email marketing;
• Lead web development and maintenance to ensure the website is optimized for conversions, performance and SEO;
• Guide efforts to enhance organic search rankings through on-page and off-page SEO strategies;
• Use data analytic tools to track digital marketing performance and create regular reports for the Marketing Manager and leadership;
• Analyze digital marketing data to provide insights and recommendations to optimize future campaigns;
• Manage and allocate digital marketing budgets efficiently, ensuring maximum ROI across all campaigns;
• Manage and mentor a team of digital marketing professionals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field;
• 5+ years of experience in digital marketing, with at least 2 years in a leadership or managerial role;
• Proven success in managing and executing digital marketing strategies across multiple channels, including paid search, SEO and email marketing;
• Proficient in digital marketing tools such as GoogleAds, Google Analytics, AHRefs;
• Strong understanding of SEO best practices, A/B testing, and email marketing;
• Excellent project management and organizational skills with the ability to handle multiple campaigns and deadlines simultaneously;
• Experience with Marketo is considered a strong asset;
• Experience working in an agency is considered an asset;