Universal Promote / Zentap
Email Marketing Manager
Universal Promote / Zentap, Los Angeles, CA
Company Description
Universal Promote is a marketing automation SaaS platform for the real estate
industry. A fun startup, we have rapidly scaled to a team of 50 in less than a year
and are continuing our growth. And we have a ping pong table!
Job Description
Managing the company's email campaigns end to end encompassing campaign/channel analytics, operations and optimization.
Email Marketing ( A/B test, automation, analytics) experience IS MANDATORY. Please do not apply if it is not the case.
Campaign Strategy:
Campaign Operations:
• Work closely with the copy, creative and coding teams to design and deploy
• Campaigns
• Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.
• Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales
Campaign Reporting & Analytics:
• Report on sales revenue generated from email marketing efforts
• Create weekly and monthly reporting with insights and recommendations for optimizations.
• Analysis of current email marketing campaigns and making recommendations for improvement
Channel Optimization:
• A/B Testing on various email campaigns to establish the most effective
• MVT Testing on email marketing campaigns
• Maximize deliverability and work with ISPs to minimize spam folders.
• Ensuring all email campaigns comply with current email best practice in the industry
Qualifications
Additional Information
Please send sample of work ( email you created, landing pages copywriting ect..) attached to your application
Salary : $75k-100K
Universal Promote is a marketing automation SaaS platform for the real estate
industry. A fun startup, we have rapidly scaled to a team of 50 in less than a year
and are continuing our growth. And we have a ping pong table!
Job Description
Managing the company's email campaigns end to end encompassing campaign/channel analytics, operations and optimization.
Email Marketing ( A/B test, automation, analytics) experience IS MANDATORY. Please do not apply if it is not the case.
Campaign Strategy:
- Working closely with the product, merchandising and CRM leader to develop a clear campaign strategy
- Carrying out segmentation of the database leveraging different analytical models & tools
Campaign Operations:
• Work closely with the copy, creative and coding teams to design and deploy
• Campaigns
• Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.
• Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales
Campaign Reporting & Analytics:
• Report on sales revenue generated from email marketing efforts
• Create weekly and monthly reporting with insights and recommendations for optimizations.
• Analysis of current email marketing campaigns and making recommendations for improvement
Channel Optimization:
• A/B Testing on various email campaigns to establish the most effective
• MVT Testing on email marketing campaigns
• Maximize deliverability and work with ISPs to minimize spam folders.
• Ensuring all email campaigns comply with current email best practice in the industry
Qualifications
- Bachelor's degree in Marketing or relevant field
- Must be highly proficient in communication and copy-writing.
- Proven work experience as an Email Marketing Manager, ideally within a similar industry ( SaaS or Real Estate)
- Knowledge of latest digital marketing trends & email software
- Proficient in following email marketing automation platforms: ACTIVE CAMPAIGN is a plus or other email tools
- Proficient in: Google Analytics, HTML/CSS, A/B Testing, and other content management systems
- Knowledge of SEO/SEM
- Familiarity with analytical and database tools
- Strong project management skills
- Able to work under tight deadlines
- At least one sample of an effective document delivered in the past that yielded results
- Experience in an Agile / SCRUM environment
Additional Information
Please send sample of work ( email you created, landing pages copywriting ect..) attached to your application
Salary : $75k-100K