Sr Product Manager, Molecular Instrumentation

Hologic is seeking an outstanding candidate to play a critical role in our diagnostics division as the Sr. Product Manager, Molecular Instrumentation. This individual will be responsible for upstream and downstream product marketing activities to support the molecular instrumentation franchise. Collaborates globally and cross functionally   to meet strategic objectives and ensure/maintain commercial success of the molecular automation portfolio.Essential Duties and ResponsibilitiesDevelop and execute marketing strategies to achieve or exceed the business goals and objectives for the molecular automation franchiseAct as the commercial subject matter expert for molecular diagnostic instrumentation, with ability to effectively communicate the value proposition to internal resources, sales team, and customers.Build a deep understanding of Hologic’s molecular automation, including customer needs, market atlas, market trends, technology trends and competition.Conduct market segmentation, monitor competitive landscape and create targeted message campaigns.Build relationships with KOLs and key customers Manage forecast and Opex budget for assigned product lines.Support sales training and/or train commercial teams on products and competitionPerform product presentations and demos to customers, VIPs, and investorsWork with customers and field to gather VOC to understand customer needs and translate them into product requirements or enhancements.Identify, rationalize, and execute growth opportunities for product franchises.Develop and execute competitive strategies based on thorough competitive intelligence and market analysisOversee product lifecycle process and drive communications both internally and to customersAct as primary contact for interactions with field-based reps about product related inquiries.  Act as liaison between sales and commercial operations for demand planning and forecasting. Trouble-shoot and collaborate with cross-functional teams to identify and resolve critical issues and inquiries that impact the portfolio.Ensure that milestones are met in line with finance, people and time allocations.Manage molecular automation brand, including identification, planning and execution of market research, collateral, campaigns, and digital marketing (website, email, videos) to drive brand awareness and value messages.Develop and roll out training on sales tools/assets to U.S commercial teams and global marketing counterparts.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Strong understanding of marketing principles and strategies.Relevant molecular or clinical diagnostic experience strongly preferred, particularly with experience in medical devices.Advanced Power point and excel skills.Strong interpersonal skills who can thrive in a high paced elite cultureDisplay strong analytical and strategic thinkingPolished, seasoned communicator who is passionate about engaging with the sales organization and customers to achieve success.  Can analyze and summarize complex technical, financial and/or market data into a cohesive story that can be communicated to colleges and customers of different levels and functions.Customer centric and keenly aware of molecular markets, trends and competitorsAbility to manage multiple projects and meet deadlines.Ability to excel in a high paced environmentLive in San Diego and able to travel periodically to support sales and customer meetings, tradeshows, and other as needed.EducationBA/BS in Business Administration, Marketing or Life Science required; MBA in Marketing or Business preferred.Experience/EducationRequires BA/BS in Business Administration, Marketing or Life Science and 8+ years of marketing and/or sales experience; MBA in Marketing and 5+ years of experience preferred.Direct experience in Clinical or Molecular diagnostics, Instrumentation preferred.Strong business and financial acumen are desired In depth knowledge of molecular diagnostic laboratory instrumentation and workflowExcellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management.International work experience is preferredThe annualized base salary range for this role is $133,400 - $208,500 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.Agency and Third Party Recruiter Notice:Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter.  All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.#LI-JM1Full timePosting Date: 2024-10-14