Senior Manager of Content Strategy and Digital Marketing

Posting Details Posting Details Posting Number S12545P Working Title Senior Manager of Content Strategy and Digital Marketing Department MarComm-Strategic Marketing About the University of Georgia Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ( https://www.uga.edu/ ). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens. About the College/Unit/Department College/Unit/Department website Posting Type External Retirement Plan TRS or ORP Employment Type Employee Benefits Eligibility Benefits Eligible Full/Part time Full Time Work Schedule Additional Schedule Information Monday-Friday, 8am-5pm. Occasional nights and weekends required. Advertised Salary $70,000-$75,000 Posting Date 09/16/2024 Open until filled Yes Closing Date Proposed Starting Date 01/06/2025 Special Instructions to Applicants Location of Vacancy Athens Area EEO Policy Statement The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrwebuga.edu). USG Core Values Statement The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/p8.2.18_personnel_conduct . Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653 . Position Information Classification Title Marketing/Public Relations Professional FLSA Exempt FTE 1.00 Minimum Qualifications Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications. Preferred Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field. 5 years of relevant marketing and/or communications work with increasing levels of responsibility. Position Summary The Senior Manager of Content Strategy and Digital Marketing will design and execute a centralized content plan aimed at engaging and reaching internal and external audiences. Reporting to the Senior Director for Integrated Marketing & Brand Strategy, this role will guide the distribution of UGA content across various owned, earned, and paid channels, ensuring it aligns with and enhances the UGA brand and strategic goals. Additionally, the Senior Manager of Content Strategy and Digital Marketing will plan, execute, and manage digital advertising campaigns across various platforms. This position requires a strategic thinker with exceptional organizational and communication skills, capable of working collaboratively across all teams within the Division of Marketing & Communications. Knowledge, Skills, Abilities and/or Competencies Proven experience in content management, content strategy, or a similar role. Ability to lead individuals who are not direct reports. Working understanding of media relations, digital marketing, SEO, and social media platforms. Demonstrated experience in working collaboratively across diverse teams, with the ability to coordinate and integrate efforts across the Division of Marketing & Communications. Strong analytical skills with the ability to interpret data and make data-driven decisions. Creative thinker with a strategic mindset. Proficiency with content management systems (CMS) and digital marketing tools. Strong attention to detail and a commitment to producing high-quality work. Physical Demands Standard office environment Is driving a responsibility of this position? No Is this a Position of Trust? No Does this position have operation, access, or control of financial resources? No Does this position require a P-Card? No Is having a P-Card an essential function of this position? No Does this position have direct interaction or care of children under the age of 18 or direct patient care? No Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No Credit and P-Card policy Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website . Background Investigation Policy Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website . Duties/Responsibilities Duties/Responsibilities Content Strategy & Planning Participate in developing a comprehensive content strategy that aligns with UGA's brand and strategic goals. Develop and maintain a centrally led, quarterly content plan. Collaborate with Media Communications, Creative Services, Internal Communications, and Marketing & Brand Strategy to plan content for strategic placement across all communication and marketing channels. Collaborate with account and project managers to organize project teams to develop, execute, and complete integrated marketing and communications plans. Develop and maintain relationships with key stakeholders across UGA to source content ideas and ensure alignment with overall marketing & communications goals. Percentage of time 50 Duties/Responsibilities Digital Advertising Campaign Management Plan, execute, and manage digital advertising campaigns across various platforms (Google Ads, social media, display networks, etc.). Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI. Percentage of time 30 Duties/Responsibilities Data Management and Analysis Supervise Marketing & Communications Data Analyst to review data and make content recommendations. Utilize analytics and metrics to measure content effectiveness and adjust strategies accordingly. Identify opportunities for testing of content and make recommendations to the team for new projects or tactics based on results. Collaborate with the Marketing & Communications Data Analyst on data needs and oversee planning for marketing data tracking, collection, and aggregation as needed. Percentage of time 15 Duties/Responsibilities Other Duties As Assigned (5%) Stay updated with industry trends and best practices to continuously improve content strategies. Percentage of time 5