Online Communications Specialist - Development

Location New York, New York Shift: Day (United States of America) Description: Lifesaving Care: Development Makes A Difference NewYork-Presbyterian Hospital is one of the largest and most comprehensive health care institutions in the world. Our talented development professionals help ensure that we will have the resources to deliver the finest, most advanced patient care well into the future. We have launched a $2 billion capital campaign for key priorities that will maintain the Hospital's excellence in patient care, education, and translational research. We invite you to join our team and help us reach our campaign goal. Online Communications Specialist - Development - Corporate Position Summary The Online Development Communication Specialist will report to the Online Development Communication Manager. This position provides critical support to senior Development staff in executing and maintaining web and email collateral for major and principal gift solicitations, stewardship, and fundraising efforts. This Development Communications Specialist will be responsible for proposing, refining, launching, monitoring, and optimizing, web page and email content under nyp.org/giving in collaboration with NYP Marketing Web Services, NYP Development's Annual Fund and Development Communications teams. The ideal candidate has experience in digital design, communications, email and web content production, mastery in navigating Salesforce Marketing Cloud (SFMC), Drupal, Piwik, Classy and more online platforms, and can support the Development communications and data analytics teams on tight deadlines and with the highest standards of accuracy and quality, to support an ongoing $2 billion campaign across the hospital enterprise. Key Responsibilities Include: Web and Email Design and Content Development •Acts as liaison between the department and the content experts in obtaining material for the pages on this site - including gift officers, service line leads, physicians, Regional Hospital colleagues, and others. Assist in the development of communication strategies for give.nyp.org, the Hospital's fundraising page Updates and edits page copy, graphics, multimedia content, and layout on nyp.org giving pages in collaboration with the Development Communications and Web Services team using Drupal content components or HTML/CSS overrides Designs, formats, and/or codes graphics and copy for Salesforce Marketing Cloud (SFMC) emails, Cloud Pages, Classy campaign pages, and donation forms in collaboration with digital content teams and external designers to support fundraising campaigns, and crowdfunding initiatives Provides guidelines and documentation on web-based image/graphics/text use on the site pages and emails (sizing, placement, compression, alt-tags) to uphold NYP hospital internet, digital marketing, and web accessibility standards used by the Digital Marketing/Web Services and Compliance teams. Coaches other members of the Development Communications team on email functionality, and best practices in developing web page and print collateral that will translate well online. Collaborate with Online Development Communications Manager, Specialists, and Development Communications Project Manager and other digital teams on cross-team alignment for tasks, projects, processes, and timelines pertaining to online campaigns, email efforts, and web content development initiatives through meetings, and project management software. Web Analytics •Support the Online Development Communications Manager and Data Analytics team on tracking, analyzing web page traffic, and engagement between giving pages and SFMC emails, and other channels using Piwik •Implement UTM parameters based on cross-team needs to track multi-channel efforts with the Digital/web teams •Develop timely reports and dashboards in Piwik that support the web analytics needs of the Annual Fund, Donor Engagement, Communications and Development Strategy teams •Collaborate with Development Communications, Donor Engagement, and Annual Programs teams on targeting segmented audience groups in SFMC Performs other job related duties as assigned. Required Criteria Bachelor's Degree or equivalent experience Hands-on experience with website content management systems such as Wordpress and Drupal Ability to edit and write in HTML, CSS, Javascript. Graphic/UX Web Design knowledge with experience in Adobe Creative Cloud, Figma, Canva, and/or other platforms. Exceptional organizational skills, attention to detail Preferred Criteria Adept use of project management and collaboration software (Webex Teams, Box, Smartsheet) Analytical skills pertaining to web content management, email marketing, and digital design Track record of working successfully with colleagues formally and informally, within one's team and across an organization Education in art, digital design, computer science, web development, digital marketing and communications Experience in transferring print collateral into custom landing pages and emails is a plus. Experience in video and multimedia content is a plus. Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, diversity, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today. Please note that all roles require on-site presence (variable by role). Therefore, all employees should live within a commutable distance to NYP. NYP will not reimburse for travel expenses. 2024 "Great Place To Work Certified" 2024 "America's Best Large Employers" - Forbes 2024 "Best Places to Work in IT" - Computerworld 2023 "Best Employers for Women" - Forbes 2023 "Workplace Well-being Platinum Winner" - Aetna 2023 "America's Best-In-State Employers" - Forbes "Silver HCM Excellence Award for Learning & Development" - Brandon Hall Group NewYork-Presbyterian Hospital is an equal opportunity employer. Salary Range: $76,000-$88,500/Annual It all begins with you. Our amazing compensation packages start with competitive base pay and include recognition for your experience, education, and licensure. Then we add our amazing benefits, countless opportunities for personal and professional growth and a dynamic environment that embraces every person. Join our team and discover where amazing works.