Director of Marketing - Maryland

Min Compensation

USD $135,000.00/Yr.

Max Compensation

USD $165,000.00/Yr.

Overview

Why We Need Your Talents:

This position is responsible for the successful planning and implementation of all Maryland Live events & promotions, invitational promotional programs and offers, advertising and sponsorships.

Responsibilities

Where You'll Make an Impact:

• Responsible for data-driven decision-making regarding advertising efforts for Special Events, Promotions, Entertainment, and Food & Beverage.
• Organizes all marketing efforts for Food & Beverage and Entertainment to drive retail revenues, with on-site activations, festivals, and other events as assigned.
• Effectively communicate, measure, and report the effectiveness of each program.
• Assist in the development of the property's annual strategic advertising and media plan across mediums including but not limited to traditional, print, broadcast, display, paid search, social media, SEO and SEM.
• Oversee media buys across all channels, challenging your peers and outside agencies to test new ideas and measure the effectiveness of campaigns.
• Be a business leader in the development of concepts for advertising and promotional campaigns for Live! Casino and Hotel.
• Manage the budget by tracking expenditures, accruals, reporting, forecast, and invoicing.
• Partnering with our Financial, Business, and Analysis team(s) to identify trends and opportunities, brand tracking and research, and performance reporting.
• Meet with external account executives regarding advertising opportunities. Monitor and adjust performance based on local competition.
• Build relationships and meet with other department directors and managers as necessary. Plan, evaluate, and execute.
• Manage staff development, including accountability, training, and performance evaluation. Coach and mentor fellow team members.
• Other duties as assigned.

Skills to Help You Succeed:

• Commitment and ability to work on flexible shifts and days off and long hours, including weekends, and nights, ability to provide lateral service to other departments with a different job characteristic.
• Strong written and oral communication skills
• Strong interpersonal and collaborative skills
• Strong financial and budgeting skills
• Must possess the ability to deliver and coach the team to give a service level which creates an atmosphere making our guests want to return, giving each guest a positive, memorable entertainment experience.
• Other duties as assigned

Qualifications

Must-Haves:

• Bachelor's degree in business administration, advertising, marketing, communications or related field preferred or equivalent work experience.
• At least five years of experience in the casino, entertainment/hospitality or consumer retail industry

Physical Requirements:

• Ability to analyze and interpret departmental needs and results.
• Ability to solve complex problems.
• Ability to perform assigned duties under frequent time pressures in an interruptive environment.
• A broad variety of tasks and deadlines requires an irregular work schedule.
• Ability to work in an environment where smoking is allowed.
• Ability to be exposed to alcohol, smoke, bright lights, and noise.
• Ability to walk up and down stairs to the Casino floor.
• Ability to work in 24/7 high-energy casinos with over 300,000 square feet of gaming, hotel and entertainment space

What We Offer

Perks We Offer You

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:
• Free Basic Life Insurance
• Free Short Term & Long-Term Disability
• Generous retirement savings options
• Paid Time Off
• Tuition Reimbursement
• On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
• Training and pathways for career growth
• Robust Rewards & Recognition Programs
• Annual Merit Based Pay Increases
• Discretionary Performance Bonuses
• Discretionary Service Bonuses
• Free parking
• Free food and discounted meals
• Live! Hotel, Food & Beverage, and Entertainment Discounts

Life at Live!

Individuals chosen to be part of the Live! Team can expect:

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.