Director of Loyalty Marketing

Min Compensation

USD $108,900.00/Yr.

Max Compensation

USD $137,500.00/Yr.

Overview

Why We Need Your Talents:

The Director, Loyalty Marketing is responsible for development and implementation of standards, procedures, and formats for the Enterprise database through management of, database hygiene, program analyses, and reports, as well as management, strategy, and leadership of the Database Marketing team.

As the Loyalty Marketing Director you will collaborate with cross-functional departments and property marketing teams to gather technical requirements and KPIs to synthesize ideas to optimize campaigns across all channels for the Enterprise, evaluate marketing programs to increase customer acquisition and retention, and assist in developing, implementing, executing, and managing strategies for marketing campaigns and the reinvestment strategy through iterative refinement.

CASINO EXPERIENCE IS REQUIRED FOR THIS ROLE.

Responsibilities

Where You'll Make an Impact:

• Develop, implement, and maintain standards and procedures for database, development, controls, and maintenance.
• Standardize campaign build processes and patron communications.
• Improve efficiencies in accuracy and timeliness in execution of property functions.
• Monitor quality of segmentations and lists.
• Evaluate and report on health of Enterprise-wide database advising on appends and enhancements to the database.
• Review reporting and analysis of players' club, slots, promotions, special events, and patron communications, in partnership with Planning and Analysis Department to find efficiencies and growth opportunities.
• Partner with properties to research and advise on strategy needs to include, but not limited to, player lifecycle strategy and promotional campaigns with a focus on optimizing profit by adjusting for reinvestment and competitor programming.
• Implement Test and Control groups to evaluate campaign performance.
• Ensure economies of scale are utilized.
• Work with IT, Marketing Analytics, and other areas, as deemed necessary, to develop procedures for tracking gaming play, and effectiveness of promotions and events.
• Provide training, management, and direction to ensure excellence in the performance of the property Database teams.
• Oversee and implement all campaign builds from proforma to response.
• Review database activities with Vice President Loyalty Marketing CGSS, and property Senior Leadership.
• Identify opportunities to drive incremental gaming, and non-gaming revenues, across the Enterprise.
• Oversee Enterprise-wide guest communication schedule including, but not limited to: Direct Mail, Email, SMS.
• Be the Subject Matter Expert in all marketing related applications.
• Perform User Acceptance Testing for any new functionality and/or platforms relating to marketing.
• Manage department's financial data.
• All other duties as assigned.

Skills to Help You Succeed:

• Maintain strict confidentiality and integrity in customer information, financial data, marketing plans, and policies.
• Multi-Project management experience - manage multiple campaigns, programs, channels and timelines in high pace environment.
• A clear and concise communicator
• Solid understanding of databases and data structure with knowledge in developing and maintaining major quality, and quantity databases.
• Ability to read and write SQL
• Strong Excel Skills Required
• Self-starter with propensity to learn on their own.
• Able to demonstrate good business acumen.
• Knowledge of hospitality, casino operations, marketing, and analysis.
• Strong strategic thinking and planning skills including the ability to anticipate trends, situations, or changing market conditions.
• Utilization of data analytics, accounting, finance, and valuation concepts.
• Working knowledge of advertising agencies, direct mail houses, and digital direct marketing tools
• Ability to analyze and interpret departmental needs and results.
• Ability to solve complex problems.
• Ability to perform assigned duties under frequent time pressures and maintain mental concentration for significant periods of time.
• Broad variety of tasks and deadlines requires an irregular work schedule.
• Ability to perform assigned duties in an interruptive environment.
• Flexible to the changing business needs.
• Curious and willing to challenge the status quo.
• Ability to interact with guests and team members professionally, including the ability to speak in front of groups.
• Strong influencing and relationship-management skills. The ability to interact with stakeholders of all levels and understand their interests and goals.
• Team player and always willing to assist and take on extra duties as assigned.
• Must be a legal permanent resident of United States.
• Always maintain a pleasant, friendly, and welcoming attitude always.
• Have complete knowledge of all Marketing and property wide activities.
• Must be able to obtain and maintain Gaming License as mandated by the Maryland Lottery & Gaming Control Agency and the Pennsylvania Gaming Control Board.

Qualifications

Must-Haves:

• Seven (7) to ten (10) years' experience in database systems and equipment for high volume business or industry, preferably Casino Gaming, with a minimum of 2 years in a managerial role of people and processes.
• A 4-year degree in a related field or equivalent work experience.
• Experience in database structures and creating queries is required. SQL experience is a plus.

Physical Requirements:

• Ability to work irregular hours and extended shifts, including late nights, early mornings, weekends, and holidays.
• Ability to work extended hours across all shifts in a 24/7 work environment

What We Offer

What We Offer:

Perks We Offer You

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:
• Free Basic Life Insurance
• Free Short Term & Long-Term Disability
• Generous retirement savings options
• Paid Time Off
• Tuition Reimbursement
• On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
• Training and pathways for career growth
• Robust Rewards & Recognition Programs
• Annual Merit Based Pay Increases
• Discretionary Performance Bonuses
• Discretionary Service Bonuses
• Free parking
• Free food and discounted meals
• Live! Hotel, Food & Beverage, and Entertainment Discounts

Life at Live!

Individuals chosen to be part of the Live! Team can expect:

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.

#INDHIGH