Razorfish, Inc.
Senior Strategist, Connections Strategy (CRM)
Razorfish, Inc., San Francisco, California, United States, 94199
Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The Senior Strategist, Connections Strategy provides cross-channel, data-driven CRM strategy development to reach our clients’ key audiences. This role is responsible for day-to-day strategy development and opportunity identification for direct digital marketing programs. These programs will support complete customer lifecycles: pre-purchase to post-purchase to ongoing engagement and loyalty. The ideal candidate should have experience developing audience insights based on owned data, establishing and managing program engagement strategies, and deriving insights from campaign performance. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be detail oriented with an ability to maintain a view of the big picture and a have a deep understanding of bringing to life consumer engagement strategies through addressable/owned channels including email, push, direct messaging, and others. In addition to addressable/owned channels, the ideal candidate should be familiar with the addressable paid media environment and opportunities to orchestrate and end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.). Note: targeting candidates with FinTech, Retail and/or B2B experience
Responsibilities
Identify Owned Channel Strategies:
Develop owned-channel recommendations across email, push, direct messaging, and other owned channels to enhance overall performance across client lines-of-business including insight definition, audience approach, program strategy, creative briefing, and performance/reporting insights. Audience Insights:
Develop and leverage a deep understanding of observable audience behavior within the 1 st
party customer database as well as established models and tools for audience management and development. Cross-Channel Orchestration:
Oversee the integration of addressable owned channels with paid media efforts, ensuring a seamless end-to-end consumer experience across channels such as social media, search, programmatic advertising (OLA/OLV), etc. Campaign Management & Optimization:
Manage, execute, and optimize direct digital marketing programs across addressable and owned channels, including email, push notifications, direct messaging, and other owned platforms. Reporting Insights:
Partner with Data Science & Analytics teams to elevate performance observations into actionable recommendations built on data. Creative Briefing:
Develop insightful creative briefs to provide focus and direction to creative teams responsible for developing channel-specific and overall campaign/program assets. Client Business Immersion:
Develop a deep understanding of the clients’ category and unique business dynamics within the category. Innovation & Best Practices:
Stay current on industry trends, emerging technologies, and best practices to continuously improve program effectiveness and consumer experience.
Qualifications
As a guide, 5–7 years developing and managing owned-channel marketing programs (including email, push, direct messaging, and other owned channels) at an agency, consultancy or within a marketing department. Strong experience in leveraging owned customer data to derive actionable insights and shape marketing strategies that resonate with target audiences. Familiarity with all addressable/owned channels and programs, including email, push, SMS, web personalization, direct mail. Mining of an audience database for insights to drive database growth. Deployment and management of automated email marketing solutions. Skill Requirements: Express complex ideas clearly in conversation, presentation and prose. Ability to use analytics and industry knowledge to produce actionable insights from program and database performance, with an emphasis on understanding key drivers and identifying new opportunities to fuel continued growth. Self-starter with the ability to pick up a project and move it forward with limited direction. Synthesize qualitative and quantitative input from multiple sources to generate first-party database insights. Collaborate cross-functionally in a dynamic and fast-paced environment. Familiarity with Adobe Campaign, Salesforce Marketing Cloud, Braze or other marketing automation / campaign management platforms. Write insightful creative briefs and steward the creative process. Originate and edit presentations to create excitement and sell ideas. Comfortable operating in an ambiguous and dynamic environment.
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more. Monetary assistance and support for Adoption, Surrogacy and Fertility. Monetary assistance and support for pet adoption. Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance. Tuition Assistance. Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more. Matching Gifts programs. Flexible working arrangements. ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility). Business Resource Groups that support multiple affinities and alliances. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $84,500 - $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/01/2024.
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Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The Senior Strategist, Connections Strategy provides cross-channel, data-driven CRM strategy development to reach our clients’ key audiences. This role is responsible for day-to-day strategy development and opportunity identification for direct digital marketing programs. These programs will support complete customer lifecycles: pre-purchase to post-purchase to ongoing engagement and loyalty. The ideal candidate should have experience developing audience insights based on owned data, establishing and managing program engagement strategies, and deriving insights from campaign performance. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be detail oriented with an ability to maintain a view of the big picture and a have a deep understanding of bringing to life consumer engagement strategies through addressable/owned channels including email, push, direct messaging, and others. In addition to addressable/owned channels, the ideal candidate should be familiar with the addressable paid media environment and opportunities to orchestrate and end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.). Note: targeting candidates with FinTech, Retail and/or B2B experience
Responsibilities
Identify Owned Channel Strategies:
Develop owned-channel recommendations across email, push, direct messaging, and other owned channels to enhance overall performance across client lines-of-business including insight definition, audience approach, program strategy, creative briefing, and performance/reporting insights. Audience Insights:
Develop and leverage a deep understanding of observable audience behavior within the 1 st
party customer database as well as established models and tools for audience management and development. Cross-Channel Orchestration:
Oversee the integration of addressable owned channels with paid media efforts, ensuring a seamless end-to-end consumer experience across channels such as social media, search, programmatic advertising (OLA/OLV), etc. Campaign Management & Optimization:
Manage, execute, and optimize direct digital marketing programs across addressable and owned channels, including email, push notifications, direct messaging, and other owned platforms. Reporting Insights:
Partner with Data Science & Analytics teams to elevate performance observations into actionable recommendations built on data. Creative Briefing:
Develop insightful creative briefs to provide focus and direction to creative teams responsible for developing channel-specific and overall campaign/program assets. Client Business Immersion:
Develop a deep understanding of the clients’ category and unique business dynamics within the category. Innovation & Best Practices:
Stay current on industry trends, emerging technologies, and best practices to continuously improve program effectiveness and consumer experience.
Qualifications
As a guide, 5–7 years developing and managing owned-channel marketing programs (including email, push, direct messaging, and other owned channels) at an agency, consultancy or within a marketing department. Strong experience in leveraging owned customer data to derive actionable insights and shape marketing strategies that resonate with target audiences. Familiarity with all addressable/owned channels and programs, including email, push, SMS, web personalization, direct mail. Mining of an audience database for insights to drive database growth. Deployment and management of automated email marketing solutions. Skill Requirements: Express complex ideas clearly in conversation, presentation and prose. Ability to use analytics and industry knowledge to produce actionable insights from program and database performance, with an emphasis on understanding key drivers and identifying new opportunities to fuel continued growth. Self-starter with the ability to pick up a project and move it forward with limited direction. Synthesize qualitative and quantitative input from multiple sources to generate first-party database insights. Collaborate cross-functionally in a dynamic and fast-paced environment. Familiarity with Adobe Campaign, Salesforce Marketing Cloud, Braze or other marketing automation / campaign management platforms. Write insightful creative briefs and steward the creative process. Originate and edit presentations to create excitement and sell ideas. Comfortable operating in an ambiguous and dynamic environment.
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more. Monetary assistance and support for Adoption, Surrogacy and Fertility. Monetary assistance and support for pet adoption. Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance. Tuition Assistance. Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more. Matching Gifts programs. Flexible working arrangements. ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility). Business Resource Groups that support multiple affinities and alliances. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $84,500 - $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/01/2024.
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