Marketing Projects Manager, Graduate and International Programs

Los Angeles, California, The University of Southern California (USC), founded in 1880, is located in the heart of downtown LA and is the largest private employer in the City of Los Angeles. As an employee of USC, you will be a part of a world-class research university and a member of the Trojan Family, which is comprised of the faculty, students, alumni and staff that make the university what it is. As a member of the USC Gould School of Law, the Marketing Projects Manager plays a lead role in outreach and marketing efforts; oversees day-to-day promotional activities; conceptualizes, designs and implements digital ad placements and visual content; engages with key partners and stakeholders; and develops content, strategy and messaging backed by data-driven insights and analysis. This position helps shape the organizational direction of the graduate programs' cross-discipline content, design, messaging, and CRM operations from a marketing perspective. Responsibilities: Works cross-functionally to support graduate and undergraduate marketing initiatives that drive growth across graduate programs for the law school. Actively contributes to the development of marketing and recruitment goals, objectives and strategic plans. Assists in determining target markets and audiences. Develops deliverables, materials and reporting on overall strategy, KPIs and performance impact for online and undergraduate program marketing, in consultation with staff leads and key stakeholders. Takes leadership and ownership of marketing mix including copy and design for digital and traditional advertising, web marketing, collateral, partner success deliverables, videos, lectures/webinars, social media, thought leadership, press releases, etc. Manages day-to-day marketing operations, implementing the planning, scheduling and coordination of campaigns to align with marketing strategies to drive goals forward. Ensures consistency and integration across all messaging platforms. Develops strong cross-functional relationships as a solution-oriented team member, including vendor management. Collaborates with various G&IP program leads to ensure team-oriented synergy across marketing efforts and law school directives. Provides insight and recommendations for digital content refreshes and strategy improvements. Analyzes and evaluates data reports, current market trends, competitor campaigns and internal analytics to inform marketing performance and decision-making. Assists with final exam administration and proctoring at the end of the Fall and Spring semesters and commencement each year. Performs other related duties as assigned or requested; the university reserves the right to add or change duties at any time. Stakeholder Engagement: Works closely with vendors on marketing, advertising, and other graduate projects and launches; offering strategic input and recommendations. Serves as key liaison with partners across USC and external audiences to elevate awareness and promote high-priority graduate programs. Gathers and presents performance data to key stakeholders to support enrollment goals. Qualifications: Experience: 5+ years of professional experience in digital marketing, with increasing responsibilities related to project management, strategy, data analysis, reporting, content creation and marketing support. Experienced in managing digital content including website, social channels, advertising creative, CRM platforms, SEO. Experienced in consulting high-level leadership on strategies and best practices. Experienced in higher education setting and promoting academic programs. Skills: Proficient in written and visual content creation using Adobe suite and Canva. Advanced market analysis research and performance reporting. Strong understanding of integrated marketing strategies, advertising, and sponsorships. Complex project management, including managing/meeting deadlines and budget tracking. Strong written and verbal communications, including delivery of presentations. Ability to supply creative ideas and concepts to improve marketing campaigns. Critical thinking and complex problem solving. High level of professionalism and attention to detail. Education:

A graduate degree is preferred. Minimum Requirements: Minimum Education: Bachelor’s degree. Minimum Experience: 5 years. Minimum Field of Expertise: Administrative or project administration experience. ATTENTION: Applicants must upload a cover letter and a resume to be considered for this position. The annual base salary range for this position is $89,635.64 – $104,000. Learn more about our benefits and perks

here . Equity, diversity, inclusion, opportunity and access are of central importance to the Gould School of Law (Gould). Gould holds a unique position in society, and within the university, as every aspect of these principles are influenced by and can be protected through legal rules and institutions.

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