Senior Manager, Marketing Research

JOB SUMMARY This person will be a results-oriented Market Research Strategist who can support VP, Research in elevating our team's visibility and impact across the organization. This role will lead strategic initiatives (e.g. DTC, customer journeys, etc.) and integrate insights from various sources and align them with key business objectives. MAJOR DUTIES AND RESPONSIBILITIES Actively and consistently supports all efforts to simplify and enhance the customer experience. Strategic Leadership: Key contributor in initiatives (e.g. DTC strategy) leveraging relevant consumer insights to ensure consumer is at center of strategy. Storytelling & Data Integration: Synthesize insights from diverse data sources, including primary and secondary research, to provide cohesive and comprehensive direction to cross-functional teams on various initiatives. Business Alignment: Collaborate with cross-functional teams to ensure research efforts are aligned with key business goals and objectives. Stakeholder Engagement: Build strong relationships with internal teams to promote the value of market research and drive its utilization in strategic planning. Continuous Improvement: Identify opportunities for improving research methodologies and processes to enhance efficiency and effectiveness. REQUIRED QUALIFICATIONS Required Skills/Abilities and Knowledge Ability to read, write, speak and understand English Experience working with qualitative and quantitative research methodologies Ability to analyze and interpret data to make recommendations based on analysis and expertise Ability to identify research necessary to address a multitude of business needs Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.) Resourceful, proactive, detail-oriented and able to thrive in fast-paced environment while managing multiple projects at once Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications Ability to manage multiple projects at one time and handle shifting priorities Required Education Bachelors degree in Research, Marketing, Business, Management or related field Required Related Work Experience and Number of Years Project management experience - 5+ Marketing Research experience - 7+ PREFERRED QUALIFICATIONS Preferred Skills/Abilities and Knowledge Knowledge of all major research methodologies, leading companies, associations, publications, industry trends and innovations Knowledge of Comperemedia, Kantar, Forrester and SNL platforms Knowledge of cable television, internet, media and telephony products and services WORKING CONDITIONS Office environment, light to moderate travel required (10-20%) MRS615 2024-43800 2024

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